M Rehan

OST and PST are both of these data files used to save user data. MS Outlook uses both files. Account settings determine the creation of Outlook data files. When you set up an IMAP account, Outlook will create an OST file for storage. Outlook uses a PST data file when the account is set up by pop.

If you are a good writer, you should be able to choose to write a copy. The key after writing is that you have to understand that you are writing in a different style and to a diverse audience. A good measure of the starting point for this text comes from The Copywriter's Handbook, A Step-By-Step Guide to Writing Copy that Sells. "A copywriter is a salesman behind a typewriter." (page 1 of the above letter)