Friends, there is definitely some history of whatever exists globally; whatever it is a company or any industry, everyone has a history. So friends, today we are going to talk about the history of the direct selling or network marketing industry. This is very much in the discussion today because it is in the running, and at this time, due to Corona's disease, the economy of the whole world has collapsed. Because this career is being proved today.
These direct selling companies recorded a textual rate of around 63%, which was almost 2 times higher than traditional marketed companies. These results excited SEOI investors.
There are thousands of direct selling companies around the world who are doing direct selling. Do you know which one was the first person in whose mind the idea of direct selling must have been that we can sell our products through direct selling too? So let's get ahead with me.
So today, we will first talk about its industry. So you guys will read it carefully.
So, friends, this direct selling journey started in 1886 from a company named AVON, and the woman who started this company was MRS.PEE ALBEE. He started his own career by selling perfume after going home. It also earned them good returns.
Friends, 1991, the United States introduced the first direct selling association fund, which was later called the agent credit association. Then came such an era of emergency that in 1930 people started going under the house to tell about their products, and this method was known as party plan method.
In 1951, a company named Tupperware started. Who still maintains is a good identity in the market. Tupperware first started its business by Retail and Party Plan Method, and it was very successful in the initial phase itself. And then MARY KAY ASH, who devoted her entire life to savings Direct Selling business and later got immense success.
In 1991, the under- Internet of the world had come; after the internet's arrival, you all know how the world was connected. Direct selling company had entered India in 1995 and 1996; first of all, some Indian direct selling company started by following the same company method that came to Sweden in India. After that, the direct selling company had to see a terrible phase because, at that time, many fraudulent works were being done, which is also called GRAY MARKETING and also IDSA, i.e., INDIA DIRECT SELLING ASSOCIATION was built in India in the market of IDSA. Direct selling companies are also being run by fraud; they should be locked. And in the meantime, from 2003 to 2015, IDSA asked the government to create a Regulatory Body, taking the direct selling of Jugarish. Those who want to do the business of direct selling can do this business on the legal line.
In 2015, the government told that the direct selling industry had done 45 billion INR business so far, and by 2025, this business will do 645 billion INR business. On September 09, 2016, the government had imposed rules regarding direct selling; under these rules, whatever companies should be wrongly shut down. Those companies who believe in these rules should be promoted further. In today's time, the company doing direct selling has all the government documents and certificates.
Direct marketing has many products worth over 200 billion and Selling Services in a direct selling manner.
You can get a sense of how much people have developed by this,
By the year 1998, more than 20 direct marketing companies in the US were public limited. She had already earned her place in the New York Exchange, and a lot of the company was going to be Public Limited.
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