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The news is out: The PS3 game console is scheduled to be launched worldwide in November 2006. But despite the grand global launch plan for the PS3 game console, there is doubt about its impact on the market. More than that, game analysts are skeptical if this global launch could help Sony bring back the lost market due to Microsoft's first release of Xbox 360. So there is a lot of speculation as to why the launch of the new PS3 is delayed.
Although Sony claims the delay was due to digital rights management or DRM troubles, many analysts believe otherwise. Analysts cited more pressing issues as the reasons for the delay in the launch of the PS3 game console. Iichi Katyama, an analyst at Tokyo-based Nomura Securities Financial and Economic Research, explains that the delay is probably due to the slow progress of graphics chip development. Other appropriate software provides reasons such as title insufficiency. However, Sony is quick to dismiss these rumors and has repeated the DRM problem for its Blu-ray optical drive.
Blu-ray chips provide the new console with removable PS3 storage capacity that is five times larger than the storage provided by the DVD of the old console. Reports of the PS3's Blu-ray and DRM feature being almost exhausted, making them unlikely to be delayed. According to Katyama, ROM mark and BD + licensing have already started, which makes copy protection technology a reason. Analysts believe that if DRM technology actually causes delays, the benefits from PS3 game consoles will not be very high. However, if the reason is as they believe - graphics chip development - the sales impact will likely be the worst in Sony's history.
Sony denies analysts' measurements of the situation and denies that the delay set PS3 game consoles and company behind Microsoft and Xbox 360 for losses. The Xbox 360 hit stores last year and is still the top gaming console according to market trends. Jenny Kong, the PR manager of Sony's European branch, defends the company's strategy, claiming that the company cannot determine itself by the moves of its rivals. However, history supports the views of analysts on this matter. It may be recalled that Microsoft and Sony faced the same situation, only this time, Sony has previously benefited with the initial release of their PS2 on Xbox. Current Analysis' Steve Kovsky reminds that Microsoft suffered heavy losses at the time; Clearly, Sony has been slated for a similar fate with the PS3.
The company refrains from commenting about the unlicensed allegations. They say that all-important announcements have been made during the E3 trade show and that all other announcements will be made at the PS3 game console launch. The announcement only fueled the fire, rather than stopping the rumor mill. But as it is, gamers can't do anything but just play their PS3 games and wait.
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