A business niche is a specialized or focused area of a broader market where businesses can differentiate themselves from the competition. Business owners should find a niche in their industry that has underserved or unmet needs.

When it comes to visual identification, the only element is your logo. Depending on the market, the audience and the product - you have to design it. It is important to prepare it carefully, keeping in mind the various parameters: the media on which it will be used, the type of logo, the desired color and the typography.