Over the last decade, Ebrahim Laher’s experience working with all levels of management has made him realize that new rules that now exist in the digital world and age, didn't exist five to ten years ago. The digital age is ever-evolving and creating a new avenue for businesses to generate and create a long term place for themselves in the market. There are so many elements to gaining an advantage in the market amongst so many brands and companies.
Today some of those key elements of gaining a competitive advantage for your business have changed as businesses are quickly moving and advancing towards an online presence persona and your domain is inevitably and instantaneously global. The old and traditional approach of monopolizing and controlling the distribution channels, saturating retail, and strategically scaling your brand awareness does not make any difference.
The real challenge today is to win the competition of being the customers’ preference continuously. The digital revolution has already impacted many companies and truth be told it is here to stay. So why not use that to your advantage and invest in your professional capabilities by actively taking part in a comprehensive solution to survive in the digital storm.
The digital age has not only created opportunities for your business to become an integral piece in the global market but has also taught versatility and agility as your business moves forward. Digital marketing has quickly become the future of businesses because as of today there is no other channel where customers are beginning to make their purchase decisions as heavily and methodically as they do online and more so with the pandemic around. Ebrahim Laher had to and religiously recommend even to startups, to those already established and highly successful enterprises that they renew and revamp their competitive stratagem time and again that is in line with the digital age.
In today’s fast-paced, always-connected societies, businesses are forced to seriously and meticulously consider implementing a strong and foolproof digital transformation strategy, if they haven’t already. An opportunity to engage with existing and modern buyers and deliver on their expectations of a seamless and hassle-free customer experience regardless of channel or place is what digital transformation offers to many enterprises. Now Ebrahim Laher's experience has taught him and allowed him to spend time in his career wondering if just making the change is sufficient. The conclusion he has come to is that the most critical issue for the organization is not simply changing for the sake of change but to employ the change at the rate at which change takes place and harness the ability to change faster which then gives you a significant, sustainable competitive edge.
Digitization today is rewriting the rules of the competition and your company’s digital capabilities determine who creates value and who loses value. This is where Ebrahim has realized that it is obvious that modern customers expect a more personalized experience which means the modern market is more buyers centric and a majority of the buying process takes place online rather than a retail establishment. As a strategist, Ebrahim Laher’s go-to strategy for companies today is to open horizons for marketers to go online where the customers are and to connect with their ideal audience. For this marketers need to upgrade their knowledge to generate authentic leads, upscale engagement and fuel prospects towards the sales funnel.
From understanding digital marketing to SEO concepts and to creating high-quality social media content, marketers need to be updated with the ever-changing market trends. The digital era is impacting and altering how buyers’ make purchasing decisions and in turn how marketers need to engage with them, to maintain a competitive advantage, marketers need to know their way around all available social media channels, how to best connect and engage with followers and create a compelling narrative aligning with a brands vision, mission and tone. All of this may be of no use unless marketers learn the ability to measure and utilize available analytics from active social media platforms to provide a big gamesmanship or one-upmanship to their companies in drafting future strategies.
In all Ebrahim Laher’s years of assisting clients with his knowledge of Digital marketing, it has been of the utmost importance to impart digital skills as a fundamental art of any organizational success. Today in all the companies that he has had the privilege to work with, possess best in class marketers who are well informed, highly skilled masters of digital platforms and can best use their digital skills across various online mediums. All these skills combined and practiced well make your enterprise a market leader and a market leader typically enjoys the largest market share or the largest percentage of total sales in a given market. Market leadership is a universal aspiration for many businesses in this digital age and with companies that are new entrants, the fast-paced and rapidly evolving technology, the ability to run your business with shrewdness is indispensable.
EbrahimLaher's advice to businesses is to raise the bar, set the standards and speed limit of your organization but foremost it is essential to first decide that it is part of your strategic vision to become more agile and make that vision a core part of your business. The next and most vital step is to recognize that your decisions as a company are your important assets and are essentially the ones that can give you a class apart edge. Most notably managing these decisions is of utmost importance as these truly valuable and powerful attributes are the ones that play a part in your journey of becoming a market leader.
You must be logged in to post a comment.