1. What is a Facebook Messenger bot?
The truth is that if you've been holding off on embracing the power of Facebook Messenger, there's no time like the present.
The integration has only become more important and more useful for businesses looking to improve the customer experience. For small businesses, Messenger bots not only can be a highly effective customer service tool, but they also give you an edge over the competition by using AI.
While competitors like Amazon and Apple use bots to compete for your time, Facebook Messenger bots are designed to compete for your money. Bots and chatbots help customers avoid the dreaded "button menu" that hampers most customer service.
Instead, customers can be quickly transferred from any point in the customer service process into a chat.
2. Why do you need a Facebook Messenger Bot?
1. Sales Two of the best ways to grow your sales is by closing leads, which is especially true for SMBs with less than 10 employees.
The trick has a way to market to potential customers who may not be in your database or a buyer who hasn't leaped making a purchase.
Using the Facebook Messenger platform, you can create a Facebook Messenger bot designed to offer basic lead management and lead follow-up.
You can launch the bot by simply creating a new post on your company's Facebook page and selecting 'Messenger' as the channel.
You can create multiple posts to promote several products or services or create a messaging interface where users can message the bot directly.
3. The most effective method to make a Facebook Messenger Bot for your business
According to CIO, there are 7 main reasons why you should use a Facebook Messenger Bot. 1. Buyers want help First of all, according to the CIO, 61 percent of Facebook users surveyed in 2017 report that they'd prefer a chatbot to an automated system when trying to buy a product.
It's important to realize that people don't want a bot that delivers a scripted message that contradicts their mood or desires. Instead, they want an automated system that serves as a complement to their time.
2. Messenger marketing has been around longer Many large brands have been using Messenger for more than a decade.
Many tools allow you to create a Facebook Messenger Bot from the Google App Center. Messenger marketing has been around since before the app even existed.
4. Ways to automate customer service with bots?
Amazon makes the lives of its customers easier by offering a bot-based shopping assistant on its site. The bot allows customers to place an order, monitor delivery status, and, for Amazon Prime members, receive a notification when their package is on its way.
Even better: It learns the customer's history, tracking their shopping habits and recommending relevant products. Still, it's important to remember that even the most helpful bots will not replace a human customer service representative.
People are not simply data sets to learn from. More often than not, bots can mirror or even exceed the customer service capabilities of their humans counterparts. Here are seven ways bots can help you automate your customer service — without driving away your customers. 1.
5. How to make money using bots?
According to 2016 Statista, 82 percent of American Internet users have used a chatbot, mostly to ask for the weather forecast or get directions.
Since 2016, the value of the global chatbot market has surged, with analyst firm Gartner predicting that the market will grow 27 percent annually through 2020.
What's more, the global chatbot market is expected to grow to more than $3.2 billion by 2021, fueled in part by the many use cases that will be introduced, according to The B2B Marketing Guide by Goldman Sachs.
Chatbots can help SMBs Because chatbots have begun to be adopted by customers and used by retailers, there's a need to learn more about how chatbots help marketers reach their customers and what benefits they offer in terms of cost and customer experience.
6. Conclusion
Building a Facebook Messenger bot is a great way to connect with your target audience on a platform that’s not always easy to reach.
Having a customer service bot on Facebook Messenger is a great way to: Lead them through the sales process, Help them find the product they want, Solve customer service issues or concerns, Provide outbound marketing support. Develop customer loyalty.
There are many great reasons to integrate Facebook Messenger into your customer service, And the research shows that Facebook Messenger will only continue to improve. For example, a recent survey of over 1,000 consumers showed that Messenger-based customer service bots would become even more popular in the next six months.
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