In recent years, we’ve seen a HUGE increase in the number of small businesses owned by women.
This growth has been so dramatic that millions and billions of people now think of a woman when they visualize who owns the businesses they buy from. Women everywhere deserve a big salute for this amazing accomplishment.
But as it is always the case for small business owners, there is still a lot of work to be done.
The one thing is, your small business MUST have is a web site. Sure, 10 years ago, having a site was an option many small businesses could do without. But that is no longer the point. Here’s why:
* These days, consumers and business leaders are more likely to use search engines than the Yellow Pages. They’ll type the name of your town and your type of business into Google and start their research from there.
* A web site lets you put as MUCH information as you want in a public forum. You no longer have to worry, to pay thousands for a big newspaper ad just to let customers know about your prices, new services, or show photos of what you do. Now you can keep all that information available on your web site 24/7.
* You know as well as I do that most customers are a little shy about asking questions. Often they don’t even want you to know they’re interested until AFTER they have learned more about your product, service, or idea. A web site allows that large number of potential customers to privately and anonymously read all about your business. Then, when they’re ready to buy, they’ll come forward with their questions and orders. This is a MUCH more efficient way to do a business, which leads to my next point.
* Web based business operations can be EXTREMELY EFFICIENT. Customers also often prefer convenient email to phone or in-person visits. Email encourages the customers to organize their ideas, contacting you when they know what they want and are ready to act. You’ll find your web site generates many more customers and the customers you get are better organized.
* Finally, women love to buy from women-owned businesses. Women, as a group, tend to be less compulsive shopper than a man. While a large segment of men will buy an item on impulse, the vast majority of women prefer to learn about your product and service, getting all the details they can before placing an order.
Web sites are perfect for presenting a lot of information to the public at very little cost. The websites are way easier to develop. It enhances the terminology and audience to tour company or business
One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime. Even during non-business hours, customers can access your website and avail your services or get the information they need, which is one of the key elements in the importance of a website in business.
Thanks for reading my article. I will appreciate if you give your responses in comment section.
You must be logged in to post a comment.