The rapid growth in male grooming industry in these recent years can reflect that the perception of towards men's grooming has been shifted. Men's are now developing an inclination towards grooming.
1. No Gender Difference
There is no gender differentiation in grooming wheather it is a female or male. Gender differentiated in grooming have a long-lasting history in the beauty and personal care industry. However, due to changing values that place less emphasis on individual male or female characterstics and more on inclusion, this traditional gender-change approach in the country is changing.
Now, gender-neutral beauty is making its way. For a long time, the beauty industry has done the most significant of gender divsion. Brands offer completely different products for men and women, often relying heavily on gender marketing. And as gender diversity continues to grow, and traditional stereotypes continue to diisolve.
According to famous saying "beauty is in the eye of beholder". the subjective definition of beauty and attractiveness is always based on the gender perception and judgement of people in society, which always varies by place and time.
2. Societal perception
"Men want to wear makeup, but they don't want to get influenced by the society stereotype". However, men are concerned with the notions of beauty and how to indulge them, they met with accusations of being "effeminate" and homosexual throughout much of their life, as men's grooming and how men access it is still very much a taboo subject in a society.
Grooming of men is discussed primarily on the basis of gender norms and conformity., Men aren't allowed to detect the grooming habits that have been attributed to women without confornting some form of stigma and discrimination usually tied to sexuality.
3. Current Scenario
Men have worn makeup since 3000 B.C., the journey to normalize beauty and grooming in the 21st century has not been easy. it was not considered right for men to be seen to be taking interest in grooming. however, the market has moved dramatically since those days.
The market that historically has been dominated by women buying products for men. Men are now making their own decisions on what brands they would like to try, there is change between the generations and there will be more ahead and attitude towards men's grooming will continue to shift over the coming years.
With our new era of pulling 'men's grooming' and 'women's beauty' closer together. The size of the grooming industry for men is certainly smaller when compared to the women's skin care and grooming industry, but over time this gap is projected to decrease. The industry is affected by stereotypes that inhibit progress.
4. Digital Content
'' Digital content'' has a given a voice to the men's are becoming more aware and indulgent in self-care today more than ever before. The trend of men's grooming isn't new, but digital content has definitely helped to normalize it and the current trends and changes provide hope for growth in the acceptance of men's grooming.
The digital content like Nykaa, USTRAA, Beerbiceps, UrbanClap, Beardo male grooming expert etc. Are playing vital role in dismantling gender sterotypes of men's grooming on every alternate day they are discovering new products and services for better grooming for men''.
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