The process of discovering potential consumers and "creating, communicating, delivering, and exchanging" goods and services in order to satisfy and keep them is known as marketing. It is a fundamental element of commerce and company management.
The seller, who is usually a manufacturer or shop, is in charge of marketing. Products can be sold directly to customers (B2C) or to other businesses (B2B). Tasks are occasionally delegated to specialized marketing companies, such as media, market research, or advertising agencies. Occasionally, a government agency or trade group (like the Agricultural Marketing Service) will run advertisements on behalf of a whole industry or region. These advertisements are typically related to food (like Got Milk? ), food from a particular location, or a city or region as a travel destination.
Market orientations are schools of thought about what elements of market planning are appropriate.[4] The product's surrounding environment, the findings of marketing and market research, the features of the product's target market, and the results of these studies all have an impact on the marketing mix, which describes the details of the product and how it will be sold, including the channels that will be used to advertise the product.[10] Following the determination of these variables, marketers must choose their strategies for product promotion, which may include the use of coupons and other pricing incentives.
Activities related to marketing may include:
Choosing a target market
choosing particular qualities or themes to highlight in advertisements Running advertising campaigns
participation in public events and trade exhibits
Product and package design to attract more customers
Choosing the conditions of sale, including the cost, any applicable rebates, the guarantee, and the return policy
Product placement in media or among individuals thought to have an impact on other people's purchasing decisions
Agreements with wholesale distributors, resellers, or retailers aims to increase brand awareness, loyalty, and favorable sentiments.
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