So now that you've understood what digital marketing is, let's move on and understand why you need to master digital marketing. What's the need, what is the necessity for you to learn digital marketing? The major reason would be that marketing has a lot of options for guys. It is always related to the strategies associated with it, and also, you can get creative and experiment with every little aspect of the marketing campaign. But when you compare this with the traditional way of marketing, it is impossible to complete the task online with the help of traditional marketing.
So traditional marketing firms would be printing ads, communicating by phone, and also doing physical marketing. Let's say you want to start your own business and want to promote it. I cannot go to everybody's house and knock on their doors until I start this projector. I'm going to work on this. Would you please help me do it? No. Nobody in recent days has done that. So one platform where you can actually put across your views and put across your ideas about what you're going to be doing is digital marketing, so you can actually get a lot of support from the other people who are already working on it and also get a lot of guidance.
So this is exactly why you need to master digital marketing. Now that you guys have understood why this is required, let's move ahead and take a look at the scope of digital marketing. Digital marketing has several smaller divisions that work in different directions yet contribute to the overall growth of the firm. Basic digital marketing is considered an umbrella term, which is also known as data-driven marketing, and operates over the digital platform that is the internet for the introduction and promotion of various goods and services. The future of digital marketing is booming not just in one particular country, but in all parts of the world in the year 2016.
The industry was taken by surprise with over 1.5 lakh job opportunities in digital marketing. Well, what followed this was an even bigger surprise when the first quarter of 2017 marked a close to eight-figure lack of job opportunities. The surveys were conducted by various forums, which have predicted this number to grow with digitalization in the nation. The digital marketing industry is at its peak now for many reasons. One of these reasons is that it is flexible since the entire work can be done on the internet.
There is no friction in a particular place. It doesn't matter if you are at the office or at home, even if you are at your native place or any other place, all you need to do is have a device that is connected to the internet, and then you are sorted, and it is very easy to access. Digital media is not rocket science, guys. It is just a piece of cake. It used to take at least a few days for new users to learn how to use digital media. This is purely a user-friendly medium. It also has a high engagement ratio.
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