What is a content marketing strategy and why is it important to have one?

What is a content marketing strategy, and why is it important to have one?

Despite being so much in vogue as a strategy for any type of company, many startups have not considered implementing content marketing considered as a strategic marketing approach focused on the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience and convert them into customers.

Make no mistake, although everyone is doing it as a clear trend, content marketing is a major challenge for startups, so you will have to find the best way to do it for your company.

Content marketing statistics made by SEMrush in 2021 and having surveyed 1500 marketing agencies, B2B, B2C companies, non-profit organizations, and others, indicates that 84% have a content marketing strategy; 11% consider their content marketing strategy to be excellent; 76% of them have content marketing teams of at least 3 people; 61% outsource content creation.

This speaks to the need to create a content strategy for all companies, but where to start? Surely, there are a number of questions that you have asked yourself to know how you should create a content strategy? Some of them:

How do you distinguish between “best practices” when it comes to generating leads and sales?
How to make ourselves relevant and distinguishable among so much content shared on the web?
Is the purpose of the content to sell, educate, or both? Can you feature your product/service in your content?
How to invest your money wisely in a content strategy, considering that the first stages of your company are the scarcest in resources?
Should we focus on quality or quantity content?

Among many others…

Clearly, there is a real and imminent danger that you will waste time, even damage your brand if you don't do it strategically. If you don't understand why and how content marketing works and how you should do it, your content won't resonate with your audience.

First, you should know that it is increasingly difficult to encourage people to buy directly from advertisements or propaganda; People now have the ability to make decisions based on their product research, so you no longer need to let them know that your product is the best or the one they need, they may not even be interested. Since this is a trending topic, content marketing is a better substitute as it is more empathetic to people's needs.

Put your brand at the service of your audience. Help potential customers to educate them on how to solve their problems, make yourself known as an expert leader in the industry in which you work, make content more of quality than quantity, and try to make timeless content that helps you to recycle it eventually. This reduces costs.

Involve your visitors, invite your audience to visit your website, your social networks, to give you their email information to send them more valuable content to gain their trust.

One thing we can tell you is that it is certain that customers will arrive. A strong content marketing strategy is required to get potential customers to take action.

If you don't have a content marketing strategy yet, it's time to focus on it. If you don't know how to do it, we suggest you approach an expert.