One of the main challenges of starting a business today is building a solid base of customers who trust your products or services. Positioning a brand within the market and for it to acquire the necessary prestige to retain customers requires an action plan.
Regardless of whether it is an SME, a partnership, or an independent enterprise, it is essential to have a marketing plan that fits the company's mission and the needs of its customers.
While there are many different marketing strategies, one of the ways to reach a wide audience is through social media.
Nowadays, companies use social networks to make themselves known, position themselves in the market, increase their sales and even improve their reputation.
For this reason, strategies for social networks or social media marketing require a marketing plan that includes relevant content for the target audience, enhances the brand's presence on the Internet, and increases sales.
Social media marketing or marketing in social networks: Benefits
The benefits that a business will gain from adopting a network marketing strategy are numerous. Among others, a social media strategy includes the following benefits:
Benefits of social media strategies:
1. It contributes to building the image of the company through the creation of a brand that has a good impact on the mind of the consumer.
2. It implies a lower investment compared to other marketing strategies. This contributes to improving the company's return on investment.
3. It generates traffic to the company's website, which improves SEO positioning.
Also, followers can share content that reaches a larger number of users.
How To Make A Social Media Strategy Step By Step
Developing a marketing plan in social networks or social media requires planning a defined strategy. That allows the company to create the content that best suits its target audience.
The marketing plan should be organized as follows:
1) Objectives of the social media marketing strategy
The first step in creating a social media marketing strategy is to establish what goals you want to achieve. This is because each goal will require a different action plan.
For example, if the company seeks to improve its reputation, the content it publishes on social networks should be aimed at building a positive image; If you are looking to increase sales, you could make use of the shopping features offered by social networks.
The key to setting business goals is that they are achievable and realistic goals whose progress can be measured so that strategy can be adjusted based on user feedback and key performance indicator (KPI).
2) Buyer persona or target profiles
The buyer persona is the ideal client, that is, the prototype of that person whom the company wants to reach with its products or services.
To build it, you must take into account all those features that define it and could make you interested in the brand.
The creation of the buyer person will allow the company to create content specifically aimed at him and, therefore, at his target audience. By offering content that is valuable, the brand will be able to generate more traffic to its website.
3) Profiles on social networks
Next, it is essential to determine in which social networks the company will have a presence. This will depend, fundamentally, on the type of business and the type of user.
It is essential that the chosen social network is the one used by the target audience that the company wants to reach. Once the social networks have been chosen, you must consider what type of content is published there in order to adapt what you want to transmit in the profile.
4) Content
Quality content is always the key to a success to any strategy. This works on social network strategy, too. You need to know what your audience wants to see and create content according to their interest. A viral video is a good example to show this point. You make great short videos and let the audience share on social networks, and you can get millions of new users and unlimited brand exposure.
5) Calendar for social media marketing
Organizing what kind of content you want to post and how often is the next step in how to make an effective social media strategy.
Preparing a social media calendar of publications will allow not only to keep the rhythm so that the profile is updated but also to visualize the time to prepare the content.
6) Measurement of results of the strategy
Once the marketing plan is underway, the measurement will be the key tool to be able to analyze the repercussions of the strategy.
Social networks have metrics and statistics that help measure the effectiveness of posts. This is essential to be able to make the necessary modifications for the marketing strategy to work.
Social networks are a tool that allows us to reach new customers, increase sales and generate a positive image of the brand.
For this reason, social media marketing can be used to boost a business, especially an emerging one.
Organizing a marketing plan based on setting goals, creating a buyer persona, choosing social networks, organizing posts, and measuring their effectiveness is the key to developing a successful strategy.
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