In today's corporate world, the motive to do business for most businessmen is NOT solving problems, NOT satisfying the customer and NOT making the world a better place. Instead it is to earn a lot of money and live a luxurious life.
While thinking of money as a by-product of work is not a bad thing, it is not good to be very money-minded. As will be shown ahead, the key to a successful business is valuing the customer.
To build a successful enterprise, one shall look for problems and their solutions, not for industries where one can earn a lot. A good example of this would be the corporate battle between Google and Yahoo that tokk place a few years ago. While Yahoo had a bigger market share in the beginning, it also had a slower website which (intentionally or unintentionally) gave them a higher revenue. Yet, in the end, Google, with a better customer service, emerged victorious.(find more of such examples at the end of the article)
In the end, it is safe to say that the best way to build a successful enterprise is to work hard, believe in your cause, and, most importantly, value your customer.
Apple
In the early days of Apple, when it was an infant company and not even international, Steve Jobs(who was the CEO then) believed that the key to Apple's success was simple products. Products that were easy to use for their customers as internet and technology was not as prevalent then as they are today. This made it a whole lot easier for their customers to navigate through their devices thus growing Apple's customer base.
Amazon
Amazon is also one of the big multinational companies that used this trick to gain success. At the beginning of Amazon, when all online delivery sites and apps refused to let customers return a delivered package, Amazon decided to value their customers more and added toe return feature. At this, their sales roared and soon they had majority market share.
Always remember, if you value your customer, your customer will value you.
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