Hello, fellow content creator! So, you’ve decided to inspect the YouTube creator scenery. Or maybe you’ve already started uploading, but you aren’t sure if you are using the ideal marketing strategy to create a popular and profitable YouTube channel. We know it can be hard to find good YouTube niche ideas, so below are some suggestions to help you out
1. Beauty and style vlogs still hold the crown for most popular YouTube niches.
If you feel you have the zest to produce authentic content in this direction, there is enough room left to niche down in the beauty area. For example, instead of taking a broad approach to the topic, you could choose a trending subject and grow from there. Use your unique personality and traits to give your beauty style vlogs an original touch.
2. Entertainment vlogs
82% of people use YouTube as a source of entertainment.
We love to see reality-show-like content on YouTube because it feels real. Plus, it makes us feel closer to the person standing in front of the camera. Entertainment vlogs are one of the most profitable niches on YouTube. Combined with other social media channels, this category of content has created digital celebrities with millions of followers. Whether it’s a comedy video, storytime video, or a family vlog, there are many niches and sub-niches to choose from.
3. How-to tutorials
Let’s be frank here: it’s easier to watch a 3-minute how-to video tutorial than to read a 50 pages user manual on any given subject. So there it is: start reading user manuals on YouTube. Just kidding. But we are positive there are many creative ways to share useful information in the form of videos. How-to videos have one big advantage: you can create videos on YouTube without showing your face or even using your voice.
So, if you are insightful or handy but more introverted, this niche is for you.
4. Product reviews
Ah, the kingdom of affiliate marketing opportunities. Successful vloggers in this niche are influencers with trusted voices and opinions on toys, technology, and more.
To get started in this niche, you can use Google trends to find out what products people are interested in. Then, contact the company that sells these products and ask if they want to support your YouTube video with a product sample. Simple example: you can review the video editing tool you use to edit your videos.
5. Weight Loss & Healthy Living
Definitely one of the most profitable YouTube niches. Since the wellbeing era started to make its way into the homes and minds of any privileged middle-class representative, these popular niches have skyrocketed. Are you passionate about healthy recipes, mindful eating, or goat yoga? Push that record button!
6. Children content
Creating content for kids is golden. Although monetization is a sensitive subject when it comes to ads on the YouTube kids platform, there is still solid ground to work with. From a digital marketing perspective, you can use the platform to create personal brand awareness and earn YouTube subscribers, therefore, creating a fan-based audience. There are many types of videos you can create for this audience. It can be music, family games, educational content, or animation videos. PS: balloon animal lessons are still a thing.
7. Lifehack and DIY videos
Wondering what content you can make on YouTube without showing your face? Lifehack and DIY videos are the perfect type of content that allows you to do so. There are many life hack and DIY channels out there and people are obsessed with them. Because this is such a versatile topic, with a wide range and broad categories, make sure you choose the right niche for the long run.
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