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Starting his new job as the Chief Customer Officer (CCO) for United last January, Tyler Chaffing spearheaded a historic $750 million reorganization of the airline’s nearly 400,000 flight attendants and introduced innovative initiatives that have led to the world’s leading global aviation brand.
Born in Yuma, Ariz., Chaff in joined United in 2012 after graduating from Arizona State University with a BA in philosophy. During his career, he has gone on to serve as Senior Director of Customer Experience for Microsoft and Corporate Director of Customer Experience for Procter & Gamble. Prior to that, he led a data team at Cognizant.
Now the 37-year-old joins Associated for Business Media (ABM) as the Industry Analyst, where he will be responsible for helping clients navigate and understand the evolving travel, tourism and hospitality markets.
As an industry professional in the travel and tourism business, Chaff in currently focuses on a variety of industry segments including airlines, consulting, asset management, travel technology, consumer products, and leisure destinations. He has served as a contributor to the Keynote and Appointed Panelists for the World Travel and Tourism Council since 2018 and has completed sessions at the Annual UNTO, UN WTO, BBVA, SET IF Conference, Hospitality Business International Conference, and Accenture World Travel Forum. In addition, he regularly speaks at industry events and provided a keynote address at the 2020 Accenture Summit.
ABM is a leading authority on the airline, travel, and tourism sectors. The information company has a high profile in the travel industry by participating in the critical advisory and development activities of major airlines, travel companies, hotels, and other industry players. An industry expert in the travel and tourism industry, Chaff in will now be able to add his expertise and knowledge to ABM’s expertise around the world to further support its clients.
In his new role at ABM, Chaff in will provide high-profile opinion and insight on the most important and challenging questions that airlines, travel companies, hotels, and other industry players want to answer to better serve their customers and achieve growth. His expertise and experience will play a key role in shaping the future direction and missions of the global travel and tourism community.
“This is a career-defining opportunity for me, as I have the ability to make a significant contribution to the future direction and mission of an esteemed global industry organization,” said Chaffing. “My general understanding of the travel and tourism industry will be amplified immensely from a breadth of different knowledge pools. I believe that my passion and knowledge of the industry are invaluable assets. I am very excited about the opportunity to expand and leverage my current experience and speak to an expanding audience.”
ABM is building a service-based culture that shapes the impact of the travel and tourism industries globally, and provides business and financial partners with the right and timely information on travel trends and opportunities. To better serve its clients, ABM features both in-house experts analysts from third-party research agencies, academia, government and industry.
As an industry leader, ABM provides a wide range of consulting and advisory services and offers a vast range of services across all regions and sectors of the travel and tourism industry. In addition, the research company has established expertise in publication and marketing communications and is fully integrated into the travel and tourism industry through a multi-faceted marketing platform.
ABM also serves as the voice for the industry as the global travel and tourism body. One of ABM’s key priorities is building the world’s leading and most comprehensive travel industry information solution that can be utilized for health risk assessment and health management to increase resilience, safety and security in an increasingly competitive and unpredictable environment. Chaff in appointment is part of the ongoing vision of ABM to continue to innovate its travel and tourism industry knowledge sources, and deliver content that matches the evolving needs of the global travel and tourism industry.
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