What is a business without customers? Pretty useless, right? And what brings customers to your brand? A good experience.
If you want customers to flood your franchise and make your brand popular, then here is what you should do:
Upping Your Franchise Experience Game
Welcome Refreshments Because First Impressions Matter
Welcoming customers with complimentary refreshments sets a positive tone right from the start. You must have noticed how whenever you go for buying bride's dress you are always served with crackers, cheese and Champaign or when you visit a chocolatier they offer you a selection of chocolates to try? But have you wondered why that happens?
It is solely because they want to build a positive image of their brand in your mind. Everyone loves complimentary refreshments, and you don't even have to belong to the food industry to do this. You can sell 50 inch smart TV 4K and still offer coffee and cookies as refreshments!
Freebies and Samples –Adding Extra Delight
Just like complimentary refreshments, everyone loves freebies! Think about freebies related to what you are selling. If you are a chocolate shop, then you can add a special chocolate pack with every purchase; if you offer spa services, then you can offer a gift card with nail art or haircut as a freebie; or if you have an electronics store, then maybe you can give away earphone or USBs as sample or freebies.
You can also add a box of freebies and samples on the counter for customers to choose.
Friendly Attendants for Positivity
Friendly and trained staff can make all the difference in how customers perceive your franchise. Make sure that the team at the front, attending to your customers, is trained properly in dealing with all kinds of customers and keeping their cool when a customer loses it.
Apart from this, also ensure that your team knows about all the products. So, for example, when a customer asks for the specifications of a 4k smart TV 55 inch, your attended tells it without a second thought!
Helpful Help Desk Support
Having an actually helpful information desk is very important. There should be a place at the entrance of your franchise where customers can get all kinds of information. Whether finding a specific product, resolving an issue, returning and exchanging, or providing directions, a help desk ensures that customers feel supported throughout their visit.
Feedback Corner to Get an Insight to Customers' Thoughts
Gather feedback to understand what you're doing well and where there's room for improvement. Set up a feedback corner equipped with a touch screen kiosk computer where customers can share their thoughts and suggestions.
And since the era of writing down suggestions on feedback form is long gone; digital displays can add an exciting element of feedback giving on computers digitally.
Interactive Elements for Engagement and Entertainment
Adding interactive elements into your franchise to engage customers and make their experience memorable is a top-tier move. Whether you are using a digital display kiosk computer to play a game's demo in your game shop, offering customers to give their ideas on new Legos, or asking customers to mix ganache for the chocolates, interaction always makes customers fall in love with your store.
These things can literally up your customer experience game if you decide to introduce them to your franchise. You won't believe the wave of customers that these things will bring great profits to your store.
But we just told you that your business can benefit from adding these positive customer experiences, right? Let us tell you about what EXACT benefits you can enjoy with these.
5 Benefits of Making Your Franchise Interactive
- Customer Loyalty: Customers that have a fun and memorable experience at your franchise, are more likely to become repeat customers. Make them have so much fun at your store that they don't want to visit your competitors.
- Makes your Brand Unique: We live in a business-inspired world where there is a business running everywhere we look. This means there is a sea of competitors, and standing out is essential for success. A well-designed customer experience sets your franchise apart from the rest. It doesn't matter how you make it unique –with freebies, friendly attendants, refreshments, or getting feedback via LCD panel, as long as it's unique.
- Better Customer Satisfaction: Happy customers are more likely to spread positive word-of-mouth about your franchise. Satisfied customers not only return to your franchise but also recommend it to their friends and family, helping to drive organic growth. When you add these things to your franchise, there is a high chance you won't need inorganic ways to improve traffic.
- Boosts Sales: A great customer once said, 'Let's buy it all!' A good customer experience can directly impact your profits. Customers who enjoy their experience at your franchise will make more purchases (things they don't even want), upgrade to premium offerings, or become brand advocates (free of charge!).
Brings Innovation and Adaptability Adding interactive experiences encourages franchise owners to stay innovative and adaptable. This way, your store stays relevant to industry trends and changes.
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