Rolls-Royce Boat Tail*
Price: $28.0 Million (est.)
Rolls-Royce is back in the business of coach building with the gorgeous new Boat Tail. A successor to the stunning Swept ail from 2017 – which itself cost a reported $12.8 million – the Boat Tail has a unique two-tone exterior, custom high-end finishes inside, and even a "hosting suite" complete with a champagne fridge and built-in sun umbrella. Although Rolls-Royce doesn’t officially announce pricing for one-off builds such as this, rumor has it that the Boat Tail cost a whopping $28.0 million new.
Bugatti La Venture Noir
Price: $18.7 Million
With a price tag of $18.7 million and a selling price of $18.7 million after taxes, the one-off Bugatti La Venture Noir is officially the most expensive new car ever. And understandably. A modern interpretation of Jean Bugatti's personal Type 57 SC Atlantic, the La Venture Noir uses the same quad-turbo 8.0-liter W16 engine as the Chiron, producing 1,479 horsepower (1,102 kilowatts) and 1,600 Newton-meters (1,180 pound-feet) of torque. It has six – that's right, six exhaust tips, radical new wheels, an aggressive, bespoke fascia, and a gigantic light-up badge outback that spells out the name of the brand. Of course, this one-of-one Bugatti already has a home.
Bugatti Canto
Price: $9.0 Million
Bugatti debuted the Canto at last year’s Pebble Beach car week, showing off yet another ultra-rare, super-expensive model to the world. Limited to just 10 – units, the car is a modern throwback to the Bugatti EB110. At the same time, it’s meant to celebrate Bugatti’s momentous 110th anniversary. Its unique styling cues won’t make everyone fall in love, but at least you won’t have to worry about seeing another one on the road. Carrying a price just shy of $9 million, the Canto is one of the most exclusive cars ever made.
Mercedes-Maybach
Price: $8.0 Million
Like many others before it, the Mercedes-Benz Maybach is a one-off. Commissioned by FLA, a German subsidiary of Goodyear, to test its new tires, they debuted in 2004. Mercedes built the on the bones of a Maybach and gave it the same twin-turbo V12 engine, producing 690 horsepower (510 kilowatts) and 752 pound-feet (1,020 Newton-meters) of torque. Top speed is listed at 218 miles per hour (350 kilometers per hour) and, adjusted for inflation, they would cost more than $10 million in today's money.
Bugatti
Price: $5.8 (Million)
Among Bugatti’s recently debuted vehicles, the Bugatti is a staff favorite. Though it shares much in common with its cheaper (!) sibling the Chiron, the has a lot of going for it to justify the extra money. By adding lighter wheels, a carbon-fiber intercooler, and removing some sound deadening, Bugatti made the 77 pounds lighter than the Chiron. Though power is unchanged from the Chiron’s 1,500 ponies (1,119 kilowatts), The features a different aerodynamic setup, which makes it 8 seconds quicker around the test track. Finally, the moment you’ve been waiting for: Bugatti is making 40 examples of the car, each costing $5.8 (million).
Lamborghini Veneto
Price: $4.5 Million
Lamborghini built just 14 examples of the Aventador-based Veneto between 2014 and 2015. Each one cost around $4.5 million, depending on how it was spec'd, and was available in both convertible and coupe configurations. Underwood Lamborghini fitted a more-powerful iteration of the Aventador's 6.5-liter V12, now producing 740 horsepower (552 kilowatts) and 509 pound-feet (609 Newton-meters) of torque, which gave it the ability to sprint to 60 miles per hour (96 kilometers per hour) in a blistering 2.9 seconds. To date, it’s the most expensive new Lamborghini ever.
Bugatti Chiron Super Sport 300+
Price: $3.9 Million
Earlier this year, Bugatti captured the collective attention of the automotive world by announcing that it broke the 300 miles per hour barrier with a modified version of the Chiron. The Super Sport 300 + is a road-going version of that car, meant to celebrate the occasion. Limited to just 30 units, the Super Sport 300+ is a beautiful version of the Chiron, with flowing, slippery bodywork, and a sweet stripe motif. Even with 300 in the name, Bugatti is limiting the top speed of each car to "just" 277 mph. Production starts this year.
Lamborghini
Price: $3.6 (million)
In several ways, the represents a bridge to Lamborghini’s future. Though it’s based on the Aventador SVJ, this wild-looking is the brand’s first production electrified offering. In addition to the 6.5-liter V12, they use a 48-volt mild-hybrid system. The total system output is 819 horsepower (611 kilowatts), which also makes it the most powerful Lamborghini ever. As confirmed by the 63 stuck on either side of the wing, Lamborghini will produce just 63 units. And each will cost far more than the Aventador SVJ, carrying a price of $3.6 (million).
Bugatti Chiron PUR Sport
Price: $3.6 (Million)
Another showstopper from the Geneva Motor Show that never was, the Bugatti Chiron PUR Sport is a special edition Chiron with a focus on aerodynamics, weight reduction, and power distribution. It’s the same 8.0-liter quad-turbo W16 engine underneath the skin, but it’s now mated to a recalibrated automatic gearbox. While the peak output remains unchanged at 1,500 horsepower (1,103 kilowatts), the rpm redline has been set 200 rpm higher, up to 6,900 rpm. The PUR Sport also features slightly revised bodywork, with a bigger rear wing and more aerodynamic front fascia. Beginning production in late 2020, the Bugatti starts at $3.6 (million).
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