It is evident that the online retail market is such a big business that most companies are shifting from offline to online mode. The number of online websites increases with time, and there is no coming back to regular complete offline mode.
With plenty of digital tools, you can learn how to add eCommerce to websites so that people can directly purchase products online. Several online platforms can help you in integrating eCommerce into websites and boost your sales.
If you are thinking about 'how can I add an online shop to my website?' you have come to the right place. Here we have gathered the five easy steps for you to keep in mind.
-
Pick Out A Theme
You can find free themes on digital platforms for your website, but you can customize them accordingly. For example, having a theme that matches your product style and easy navigation can help your e-commerce business section appear professional to the viewer. If not customized, you can also opt for basic themes already present on the digital platforms.
-
Pick Out The Product You Want To Sell Online
Since it can be slightly difficult to post all the products at the beginning of integrating the eCommerce section to the website, thus it is recommended to begin with the top 20% percent of the products in your inventory.
With clear, viable and engaging pictures and creative content, you can help increase your sales to a great extent. In addition, you can find tools online that provide white backgrounds for your pictures to improve the display.
-
Include Independent Page URLs
No matter how you add an online shop to your website, you must always create an independent page URL with your company's domain name and IP address. With an independent page URL, you can typically create a correlation between the page URL and the keyword.
Certain platforms automatically generate these URLs with the product's name and their category on your shopping website. Although, it is best to choose an eCommerce platform that allows you to control the naming part as it will help you include more descriptions of the products.
-
Make Use Of Independent Meta Descriptions For Text And Embedded Images
Meta description, in simple words, is the text that appears below the page's title in the search results. It can add a considerable amount of influence on the number of clicks on the page. Therefore, while you are beginning to add eCommerce to your website, you must choose a platform that offers you the control to put up that text.
Also, please make use of a descriptive ALT tag on the product's image to describe it in a better way and rank it higher in the search results.
-
Testing The Website Is Important
To make sure that your addition to the website is working properly for the customers, you must test the eCommerce portion of the site while keeping your consumer in mind. Make use of credit cards for purchase. Also, use all the web browsers and electronic devices to ensure your page is accessible to all.
Check the configurations of the online store before launching it to the public. Mention your terms and conditions for payments, shipping and returns.
You must be logged in to post a comment.