Not always the owners of a Rolls-Royce have around them people to share their passion for these jewels. Therefore, the car brand has created an application with which to create a private community in which its customers can immerse themselves in a world exclusive to them.
To be able to talk to each other, share photos and curiosities about their respective vehicles and be in permanent contact with the brand to keep the car in perfect condition. These are some of the options offered by the new private social network created by the company and dubbed Whispers.
With complete secrecy this project has been developed, only a few clients were able to access the trial version to give their assessment to the company and finally reach all the owners of a Rolls-Royce. "Whispers offers transformative experiences, rare and desirable products, whimsical treasures and exclusive advances from Rolls-Royce selected by Rolls-Royce and delivered directly within the reach of our global community" announced the CEO of Rolls-Royce, Torsten Müller-Ötvös.
Whispers is a mixture of many things, on the one hand, it is a social network in which each of the owners of a car of this brand can contact any other owner and make friends. It is also an online store in which to find products to which weirder and, of course, very expensive.
You could not miss a section with an online office to contact the technical team for any questions about the car or possible repair that is needed. The company wants to maintain direct contact with each of the customers who have bought one of their vehicles.
A series of inspiring stories are also offered that have been carefully selected by Rolls's "Luxury Intelligence Unit." In this section, you can learn about Antarctic expeditions or stories of people who inspire with their actions.
The application will be available in half the world: United Kingdom, Europe, the Middle East and the United States. Only the proud owners of a Rolls-Royce car, people with a high economic level, can access it. A security breach could expose hundreds of people whose bank accounts would be very juicy for hackers, even so, the company says that security is key in this app.
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