Choosing the right keywords and phrases for your search engine optimization (SEO) program is critical to your success. The right keywords generate targeted traffic - ready-to-buy leads. Wrong keywords attract web visitors who are not inclined to buy products and services, wasting time and money.
By following the simple methods listed below, you will be able to determine the correct combination of keywords and phrases that will generate specific perspectives for your website. Remember that valid search terms are those related to your business and have enough monthly search traffic.
How to choose the best keywords and phrases?
1) Select the keywords that represent the "bread and butter" of your company. Which products and service lines are the most profitable, have the highest sales, and continue to show good market demand. And yes, the 80/20 rule generally applies here. 80% of sales and sales leads are produced by 20% of the keywords and phrases.
2) Look at the complementary products and services that people tend to buy and don't offer. These keywords often generate good prospects and generally have less competition than the main keywords and phrases.
3) Use online tools to determine keyword variations and search frequency. These are the best free programs and are used Overture's search term suggestion tool. By paying a small fee, you can use this tool to find specific keywords, use the thesaurus to discover related search terms, and determine your overall monthly search frequency. This is an excellent tool and well worth the investment.
5) Use PPC programs to pick catchphrases for your website design enhancement program. This program helps in generation search terms for specific keyword relationships and helps to show how often they are searched. Set a low monthly budget and track the number of keyword impressions you receive for each search term. After a month or two of data, choose your search terms with a suitable search frequency and incorporate them into your search engine optimization program.
6) Don't forget about geography. If your products and services are local or regional, be sure to include your state or city in search of phrases.
7) Take a look at your competition. Based on your top three competitors, check their website for the specific search terms they use. Also, look at your META keywords to get a good idea of what search terms are essential to you. Remember that you want to search for competitors for your different served markets and products and service lines.
8) Analyze the traffic on your website. Make sure your web hosting company offers you the ability to analyze your website's log files. Some hosting companies log you into your account to view monthly web traffic reports, while others send monthly email reports. The information obtained may indicate the main search terms and search engines used to find your website and other valuable information., it is recommended that you use a log file scanner such as Web Trends or Urchin.
By applying these methods, you'll be on your way to generating highly specific keywords and phrases that appeal to the right types of leads - those who have a direct interest in your products, services, free items, and solutions you offer.
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