The first impression of any mobile app is the UI/UX design, so it must user-centric and has appealing content. Also, it must offer a smooth app journey in the app and improves the complete returns on the investment of the application. Besides the growth of mobile apps from a technical aspect, we can also see the profound changes in UI/UX design.
App UI/UX designers have to be informed of the present and upcoming design trends and developing design toolkit to be up to date in the modern era. Here we have provided a list of all the latest mobile app UI/UX design trends to decrease the bounce rate and increase conversion rate.
1. Visuals and Animated Illustrations: 2020 is predicted to highlight even more broadly use different dynamics visuals, motion graphics, pretty micro-videos, and animated illustrations. It includes leveraging different animated elements like advertising treadmill features by a gestural transition. Dynamics Visuals and Animated Illustrations transit and movement present so much information like they describe state transitions, verify actions, and append rhythm to interplays.
2. Fullscreen Mode: Most of the smartphones have no borders or round edges, also iPhones have no home buttons, and Android phones have no on-screen buttons nowadays, so to do an entire screen view, the navigation depends on gestures which can also be a difficulty designer have to handle. So apps that are operating on the latest OS features have a must fullscreen mode.
3. Storytelling: Storytelling is all about passing the real information to the users in the best feasible enlightening and productive way. This could be obtained by copyrighting combined with a reliable and stable visual hierarchy like typography, animations, high-quality images, bright colors, animations, and interactive features. The best example of a storytelling feature is Google's Pixel Earbuds landing page.
4. Augmented Reality and Virtual Reality: Utilizing virtual reality and augmented reality technology allows combining the fictional digital elements into the real-world image by presenting users with a fresh look. AR and VR can be applied with UI/UX design in the app related to NEWS, travel, eCommerce, fun, science, mHealth, real estate, and training.
5. Artificial Intelligence: In 2020, AI will be integrated into nearly every viable parts. AI can offer mobile app personalization, which will probably get more understanding about user needs by their behavior. Like on YouTube, users get suggestions of video as per their previous history or search records.
6. Convenient Voice Interactions: Enabling people to communicate with applications via voice controls offer a chance to interact with a product. Voice-powered apps are regularly helping our lives by providing specific and quick question results, more likely, and assure the best user experience. Google Assistant, Google Maps, Siri, etc. are the best examples of it.
7. Passwordless Login: Instead of login via an email or phone number, in this Modern UX design era, designers are moving towards passwordless authentication with biometrical recognition techniques. For example, WhatsApp is using Fingerprint as a passwordless Login method. Pattern, Face recognition, etc. are also introduced in many apps.
8. Microinteractions: Microinteractions give more insight and reviews to users. They can cover things like interaction animations, color variations to present several states and haptic feedbacks in mobile apps. Microinteractions can promote a design from functional to outstanding. Microinteractions are the absolute indication that details and consideration to them might hugely increase the overall user experience of your products and put them on the next level. For Microinteractions, Facebook Like option is the best example of it.
All the latest mobile app UI/UX trends of 2020 that we have discussed here, it's required to remind that the designer's goal must always endure the same like applying new trends and technologies for creating users' experiences better. All the best UI trends are visually appealing while enhancing the overall exposure and use of a digital product.
Do you have more Mobile UI/UX related trends for 2020 to suggest us here, then comment below.
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