If you want to put the video on your website you must have a good knowledge of the basic video file types. What video file type to use? what are the pros and cons of each file type? These are just some of the questions you should ask yourself before proceeding with video implementation on your web pages.
There are three basic video file types on the internet.
Mpeg, AVI, and Quicktime.
I believe the Quicktime file type is the most popular since a lot of huge entertainment and news sites use it exclusively on their web pages.
AVI is the oldest of the three main file types. It is a windows oriented video format but it’s not the most popular because of the sound and video compatibility and synchronizing problems. Because the Quicktime format can be used on either a window or a macintosh computer, the AVI video file type loses its popularity every day.
The MPEG format is a popular video file type that uses its high output quality to increase its popularity over the Quicktime format. Mpeg is used on video games, cd-ROMs, and other media that require high output quality. One disadvantage of MPEG is that it sacrifices file size to gain digital quality. The Mpeg video files are usually large.
Another disadvantage of the MPEG format is that you really need time and sophisticated hardware and software to convert plain video into MPEG. And let’s not forget that the MPEG format is not supported by Apple and macintosh meaning that if you put MPEG video on your website, those users with macintosh will not be able to see it.
Quicktime is by far the most popular video file type developed by apple for macintosh users but is also compatible with IBM-compatible machines and windows operating systems. The hardware and software you need to digitize video into the Quicktime format are very inexpensive, compared to the MPEG format. So it's much easier and cheaper to create a video and put it on your website using the Quicktime format.
Effectively market with video on the web is not just slamming some video content up on your web pages, it more toward effective video communication through video publishing & sharing on the web.
If the web users do not know that it is a video, they won’t click it and play it; hence your video will get a watch. So, you must let the web users know that the "box" is a video; the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.
Let the web users know also this is a short video. No one wants to sit through a 30-minute presentation on the history of your company; be focused on your products/services and deliver your messages preferable within 2 minute.
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