How to make a business strategy story on Instagram?
In today's article, I'm going to be sharing
the daily Instagram checklist for small
business owners that will help you
increase brand awareness and also get
you more sales so if you're currently
using Instagram as a way to promote your
small business and you're not seeing
results you want to make sure to watch
this article all the way to the end
because I'm going to give you some
actionable tips
that you could start
taking as of today to turn things around
the first tip I have for you is to
engage with 10 new ideal customerS
accounts every single day
when it comes to getting more sales from
your small business you need to be
creative and find new ways to reach
potential buyers and one great way to do
this is by engaging with a new group of
ideal customers on a regular basis I do
this every single day and it shouldn't
take you longer than 10 minutes all you
need to do is find your ideal customer
find a post that they just posted or a
the video that they shared and just leave a
genuine comment, most likely this person
will revisit your profile when they see
the comment and they'll give you a
follow and that automatically gives you
brand visibility and a potential new
lead
the next tip I have for you is to show
your community some love there's no
doubt that social media is a powerful
tool for growing your business, but what
about using social media to grow your
community
showing your community some Love can,
help you connect with new members and
keep current members engaged I think one
of the biggest mistake many smalls
business owners do include myself in
the past
are we're so focused on the next customer
or the next follower or the next
a subscriber that we forget about the
people that we currently have, so it's
really important that you take every
single day, whether it's just five
minutes a day to engage with your
community to ask questions to like their
posts to share their posts to leave
genuine comments if somebody leaves a
comment on one of your posts that you
respond back as well
so show your community some love the
next tip I have for you is to encourage
your followers to follow your brand
hashtag
now hashtags can be a great way to
connect with other users on social media
and promote your brand so when creating
a hashtag for your brand be sure to
encourage your followers to use it so
here are five easy ways to just do that
the first one is to include the hashtag in
your profile name or bio
the second way is to use the hashtag in all
of your posts
the third way is to create exclusive
content that can only be accessed by
using the hashtag, the fourth is run
contests or giveaways that require the
use of the hashtag and the fifth are to add
the hashtag as a footer on all of your
social media images it's that simple
the next tip I have for you is to share
social proof on stories
now when it comes to marketing your
products and services social proof is
one of the most powerful tools in your
tool kit so by sharing credible
testimonials and stories from happy
customers you could help build trust and
confidence in what you have to offer and
when potential buyers see that others
have had a positive experience with your
company the more likely to consider
doing business with you as well
so how can you make the most of social
proof when it comes to your small
business and I'm going to give you some
examples um to help you out the first
one is to share customer stories on your
the shop's about me page the second one is
add a customer quotes to your listings
the third one is you can use case
studies or client stories on your
website or blog if you have one and the
The fourth one shared positive reviews on
social media
the next tip is dm five lukewarm leads
So do you ever feel like your sales?
The effort is a little too cold maybe
you're targeting people who aren't
interested in what you're selling
or you're not resonating with them on a
the personal level now social media can be a
great way to warm up leads and increase
sales and what I recommend is making
sure to dm five lukewarm leads on a
consistent basis to help you increase
your sales
so for those of you that are like what
is a lukewarm lead is someone that
showed a lot of interest in your
products or services right in the
beginning but for whatever reason they
kind of fizzled off, they were the first
one's like yeah when you have that course
I'm going to join or when you add the
the new product I'm going to buy it but then
when you created the product for some
the reason they didn't follow through with
it those are lukewarm leads so what you
want to do is don't forget about them
you know, just message them and just keep
that conversation going to help you
increase the potential of them going
ahead and proceeding with the sale
another tip is to introduce the maker who
you are
what you make and why they should buy
from you, so if you are currently the
maker the person who
crafts things with their own two hands
it's really important that you show a
a bit of yourself to your audience
doing this, it's going to really help
you build rapport with them
again let them know who you are
what you make right show them
why they should buy from you what makes
you special now share your story your
process and your passion when people
could see that you care and thought went
into your work, they'll be more likely to
invest in it, so tell them what makes you
special and why they should buy from you
another way that you could connect with
your audience is taught something
valuable
most small business owners will agree
that one of the main keys to success is
staying ahead of the competition and in
order to do that, you need to be
innovating and constantly learning so
one great way to do both of those things
is to teach something valuable on social
media but imparting your knowledge and
helping people learn new things you
become
known as an expert within your field and
that can help you grow your business
overall
so there you have it, seven strategies
that you could start implementing daily
to see exponential growth on Instagram
and start turning followers into actual
leads
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