What is a Web Story?
Much like Instagram reels, TikTok and YouTube Shorts; Web Stories are Google's web-based version of stories in video format, having text, and pictures to give consumers a great experience. One can enjoy this visual format by tapping or swiping from one slide to another. A Web Story is vertical, full-screen engaging content that can be shared with your contacts.
Twitter & linkedIn have also recognized the potential of stories. Stories are easy to consume and analytics have shown that stories are proving to be the most efficient ways to connect with the large audience base.
What do you need to create Web Stories?
One of the prime requirements for gearing up for Web Stories is to have your blog. The blog is required to monetize the web stories through AdSense. In a nutshell, if you want to do web stories for monetization you must set a blog and start writing relevant articles. After having 10-15 articles when Google Analytics starts capturing traffic of your blog , you can apply for AdSense.
Only when AdSense is approved on your blog ads would start showing up on your blog & web stories.
How to write a good web story?
The best practice is to find keywords related to your blog's niche. Pick a keyword using keyword analysis tools like Samrush, Ahref, and Google Trends to start crafting your story. Remember it has to be visually appealing and less text. Maximize the impact of your story using an eye-catching cover page of high-quality imagery and a gripping title. You can check or headline score to enhance your SEO score ranking to a higher level.
Remember, you have to say a lot through visual imagery.
What are the rules for Google Web Story?
While creating Google Web Stories , keep the titles shorter than 90 characters, recommended is 70 characters. Avoid using noindex attribute in the story because it blocks Google from indexing the page thereby not appearing in Google. When the story is published , add URL in the site map manually.
When the Web Stories start appearing in Discover, the Discover gets "ON" in your Google Search Console.
Note: The Google Web Stories carousel is available in India, the United States, and Brazil at the top of Discover.
Benefits of using Google Web Stories
Are you considering embracing Google Web Stories to captivate your audience but still hesitating at the threshold? Let's explore how it can potentially revolutionize your brand's online presence-
Unlocking Visibility and SEO Potential
Google Web Stories wield the potential to amplify your online visibility through Google's search engine prowess. This opens the door for your Stories to surface prominently in Google search pages & images presenting an unparalleled opportunity to enhance your See strategy. By weaving in customizable elements such as links and CTA's, these stories serve as an effective tool for driving traffic directly to your website, contributing significantly to your digital footprint.
Content Ownership and Versatility
Distinguishing itself from social media platforms, Google Web Stories offer a unique advantage of ownership. Crafted through AMP or third-party platforms, these stories remain your proprietary content. The autonomy to embed them on your website or share them across platforms empowers you to dictate your brand narrative, enabling tailored approaches to engage your audience creatively.
Immersive Experiences Redefined
In the pursuit of enlivening website engagement, Google Web Stories have emerged as a conduit for immersive experiences. Whether augmenting blog content or presenting captivating narratives, the full-screen experience caters to both mobile users and desktop viewers, fostering a deeper connection by immersing them in your brand's story.
Engagement and Enjoyment For Audiences
Amidst the digital cacophony, Google Web Stories become a refreshing avenue for audience engagement. With users spending substantial time on mobile devices, these Stories offer an alluring visual treat, enticing viewers with visually compelling content tailored to their interests. By curating captivating and dynamic stories, you cultivate an audience eager to consume your content consistently.
Unlocking Unique Advertising Opportunities
The integration of Google Web Stories with advertising platforms like Google AdWords presents a unique avenue for brands. Leveraging their robust SEO integration, these Stories become a canvas for creative and targeted advertising, offering a potentially lucrative option for brand promotion.
Conclusion
In conclusion, Google Web Stories stand as a multifaceted tool, seamlessly blending creativity, engagement, and SEO potential. Embracing this format can undoubtedly redefine your brand's digital footprint, offering an immersive and captivating storytelling experience that resonates deeply with your audience while boosting your online visibility.
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