Cakes are one of the recurrently utilized edibles that people enjoy eating as well as embellishing them for celebrations and giving them as presents or congratulatory gifts to loved ones. Brands compete with each other in marketing their cake products in the cut-throat business environment as there are thousands of brands offering varieties of cakes that differ in design, style, taste, and quality. Therefore, another significant factor has to be taken into consideration by brands for marketing their cake products. That factor is the packaging of these cake products. Custom cake boxes provide the ultimate solution for designing attractive and durable packaging boxes that can significantly enhance the visual appeal of these cakes. Maximizing the marketing potential of these custom cake boxes will enable brands to build a clientele, increasing brand recognition and boosting brand sales.
Unique Features to Enhance Visual Appeal of Custom Cake Boxes
There are several design options to be incorporated in custom cake boxes that are in trend these days and will enhance their packaging appeal and increase their purchasing probabilities ultimately benefiting the brands. These design options include:
- Inward Design Printing
We all are aware of the attractive design options for outward printing but there are unique marketing trends businesses are opting for these days. The trend is to incorporate exclusive inward printing designs that add to exclusivity but also to the uniqueness of the brand.
For example, a chocolate hazelnut cake can have an eye-shaped die-cut window in the middle, a brown color scheme employed with middle-sized chocolate balls, and hazelnut images incorporated in the outward packaging. While the inward packaging can have a similar color scheme and design with only chocolate balls used as images, depicting the higher chocolate-to-hazelnut ratio in the cake.
This unique trend is here to stay so utilizing this custom cake box packaging trend better be taken into consideration.
- Edifying Packaging
Another design feature trending in the future is adding product and brand descriptions to make the product and the brand stand out.
For example, a hazelnut cake can have custom packaging with a brown color scheme, incorporating the images of hazelnuts on both inward and outward printing and adding related product information. This information mentions an exclusive place from where the hazelnuts are being taken and utilized in cake manufacturing. What type of chocolate, or cream are used and what are the add-ons in the cake? Moreover, brands can mention the quality type of the cake and their exclusive design features as well.
This trending design option imitates the marketing technique employ in five-star restaurants where the waiters acquaint the customers with every piece of information related to the served food to add a specialty factor to the edibles. Hence, utilizing a similar idea to custom cake boxes will add exclusivity to the product and the brand and will make them stand out.
- Adding a Unique Design Feature
Getting creative with custom cake boxes doesn’t mean changing everything in the design. Every brand requires a unique touch to the design other than the logo that becomes the trademark of the brand and people can recognize their favorite brands just by looking at the unique design feature of a particular brand. For example, a brand can have a particular die-cut window design that is present in their every packaging. Customers will instantly recognize the brand by looking at the particular cut-out window design on the custom cake box packaging.
- Adding Creative Artwork in the Design
Like other design features, the artwork is another add-on in the design elements of custom cake boxes that makes the brand stand out.
For example, a cake brand can add a 3D artwork of a smiling individual in a chef’s clothes standing and picking up a cake with lighting candles on it in one hand and an interesting tagline written under the image. The brand will incorporate this artwork in every single of their custom cake boxes which will add uniqueness to both the product and the brand.
Conclusion
Custom cake boxes allow a variety of design options that can make their packaging attractive but every brand needs an additional touch to their cake packaging that adds to their uniqueness. We shared some of the unique custom cake box design features that can be utilized to enhance both the exclusivity and attractiveness of the brands alluring customers to buy the product. Such unique design features will aid in creating alluring custom cake boxes that will increase their sales, enhance brand recognition and boost brand sales.
CPP Boxes offers services for custom-printed boxes including cake boxes, in the United States at market-competitive charges. Visit https://www.cppboxes.com/custom-boxes/ to see details and acquire our services to maximize your business potential.
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