How to come up with a company name

 

The success of a business depends on many different factors - an investment plan, risk calculation, the presence of an informative logo, market conditions at a particular point in time, and much more. The name of the company plays an important role in the success of a business. Thanks to the name on an information and advertising stand, a banner on a forum or social network, a person should receive all the important information. A good company name should be informative, original, memorable. If you are interested in entering the international market in the future, then you need to think about pronunciation and spelling in other languages ​​to avoid insults. For example, in 1990, children's products under the "Bledina" brand were launched on the Russian market. In English, the name is read in an original way, in Russians, it causes not the most positive associations. As a result, the brand was waiting for failure, no one wanted to take a product with an angry name. There are a huge number of such examples. The process of creating a good company name is complex and multifaceted. It takes a lot of time and effort.

Ways to come up with a company name

Consider the following basic techniques for creating a company name:

- the use of the name and surname of the creator, a huge number of beauty salons and clothing stores, car companies, banks adhere to this technique, of the minuses is a bunch of business with your personal reputation;

- personal nicknames or funny name-calling of friends, you can find a very original and unique name that will be heard by people, which will allow the business to stand out from the rest;

- the use of patronymics, these are derivatives of the first and last names, sound unusual, attract attention;

- names of any geographical objects, for example, lakes, rivers, settlements, mountains, cultural and historical attractions;

- quasi-toponyms, these are distorted names of geographical objects;

- phenomena and natural objects, for example, you can use the word "Diamond" in the name of the company - it symbolizes hardness and indestructibility, "Emerald" - means luxury and high cost, "Crystal" - speaks of purity;

- alliteration or repetition of the same or homogeneous consonants, excellent well-known examples are the brands "Chupa-Chups", "Coca-Cola", such names are very well deposited in the head;

- imitation of any sounds, for example, the brand "Schweppes" is similar to hissing, a rather complicated technique;

- the use of names from history, mythology and literature, perhaps the most famous company is "Alibaba";

- neologisms or the formation of new words through suffixes and prefixes, the addition of parts of words, abbreviations, transfer from one part of speech to another;

- common nouns, words completely unrelated to the company's activities are taken, an excellent example is the company "Apple";

- titles and ranks, for example, monarch, emperor, general, major, count;

- means of artistic expression, these are metaphors, associations, comparisons, allegories.

 

Tips

If you don't want to spend a lot of time coming up with a company name, then use Turbologo's name generator. The resource is completely free, you do not need to download any software. Designate the scope of the company, in the shortest possible time the resource will issue the most successful solutions. You just have to choose the most suitable name. The best option is to give preference to 3-5 names, then conduct a sociological study. For example, you can walk through the streets of your city and ask the following questions - "Do you like the name, what associations does it evoke in you, would you go to a store with that name?". You can conduct a survey on the Internet, this is a faster option.

Conclusion

 

There are a huge number of techniques for coming up with company names. Stick to the principle of simplicity. The title should not be longer than 10 characters. To facilitate the process or collect additional ideas, use the Turbologo name generator service, a really convenient and useful product. Conduct a case study before making a final decision on a company name.