If you’re thinking to build a personal brand business, you are probably well aware that it’s only a matter of prestigious time until your own job is replaced by robots. Automation and Artificial Intelligent (AI) are inevitably rushing to disrupt the entire workforce. So, how are you preparing for this change and How are you adapting to the new world are vitals?
Specifically, what are the systematic process for turning your ideas and skillsets into a legitimate business and rigid media enterprise?
In this post, I’m providing the detailed step-by-step process that will enable you to create a personal brand business.
After reading this article, you’ll be able to learn how to:
- Find and choose your perfect customer
- Build your own valuable online assets.
- Able to establish an audience of subscribers who eagerly wait for your next post.
- Create a social media machine that runs itself.
- Create a product or service that monetizes for you even while you sleep.
Let’s go!
Step #1: Choose your perfect customer
The blunder mistake most newcomers make is that they don’t point out specific enough.
If you make the commitment to build your personal brand business, it’s only natural for you to want to take suggestions from as many people as possible. “It’s good to have many options” my dear ones and near ones used to tell me. However, this suggestion will ultimately be your downfall.
Before you start, ask yourself two questions:
- What is my specific niche?
- Who is my targeted customer?
The first question is to focus on the exact topic which helps you to serve with your content. You must be realized early on that you cannot, and should not, want to appeal to everyone later.
What does that mean?
Before you go any further process, I prefer to recommend you do an exercise.
Take a piece of paper and answer the below-listed questions with honestly and specificity.
- What is your perfect customer’s name (Is it necessary? yes)?
- Where does he/she live?
- What is the problem he/she struggling with?
- How much money does he/she can make?
- What does your perfect customer actually want?
- What is the “ultimate outcome/result” that your perfect customer is searching for when they buy from you?
The more specific, you will get the better result.
Everything you have to do from this point of view and go with the sole purpose of serving your “perfect customer.”
Once you lay the foundation with your chosen audience, you’ll be able to move with precision and more focus from this point forward. By making this commitment, you’ll save yourself years of stress and frustration to serve a specific group of people who want what you’re offering.
Got the point? Great! Let’s move on to the next step.
Step #2: Build a website
Why you have to start with a website?
Many questions trigger your mind such as “Isn’t it easier to create a Twitter account? Shouldn’t I create a Substack? Wouldn’t it be cheaper to create an account on Medium and save the time and money it takes to build my own website”? If the answer is yes, it would be easier to do that. But, that would be a terrible mistake.
When you build a personal brand on Twitter or Facebook, or even on Substack, what you are doing is building your brand on others property (commonly it is referred to as digital sharecropping). You must always own your media platform.
Simple logic is that if you own the media, you own the audience. If you own the audience, you own the attention. If you own the attention, you make the money.
When you upload or publish specific content on your own website, the growth of the content will be compounded over time. Each time you publish something new content, it’s a new opportunity to be found and a new idea that will get shared among the people.
As more and more traffic starts coming to your website, the value of your website will increase both in terms of the revenue the traffic generates, and in terms of how much you could potentially sell your product or business for.
In addition to that, there are more nuanced key reasons to own and have a website.
You can be able to:
- Control the branding
- Establish your SEO (more on that later)
- Use social media to drive traffic back to your site
- Collect email addresses more effectively
- Easily convert that traffic into confirmed sales, which puts money in your bank account
Is social media that much dangerous and how to use it properly?
There are numerous occasions in which creators build their entire brands on social media, only to discover that one day the platform decided they were going to shut their accounts down.
Recently, Jack Butcher had happened to suspend both of his Twitter accounts. Fortunately, he was able to recover one of his accounts @visualize value, but his other account, @value, remains suspended and he’ll never get it back.
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