Thrasio is a leading ecommerce roll up company, buying top-reviewed, bestselling essential everyday products from small business owners. It then onboards, optimizes and operates them to expand their reach and stimulate growth through marketing, search, product development and supply chain management.
Several aggregators have launched in the space, including SellerX, Branded, Heyday, Heroes and Perch. They have all raised or committed well over $1 billion in a bid to buy up thousands of third-party sellers.
Why Thrasio?
Thrasio 100m is a US-based startup that has built a business model enabling e-commerce brands to sell through Amazon. It buys third party businesses that sell essential everyday products for up to $1 million and then onboards, optimizes and operates them.
Founded by Carlos Cashman and Joshua Silberstein, Thrasio has now acquired over 40 brands. They use their expertise in marketing, search, product development and supply chain management to grow the businesses through a combination of acquisitions and organic growth.
Thrasio has made a profit on over $500 million in revenue last year thrasio 750m serieslundentechcrunch, and this growth has attracted VCs who are now seeking these kinds of "roll-up" business models. We've seen Branded, Berlin Brands Group, SellerX, Heyday, Mensa Brands and Perch launch roll-up businesses this year, generating over $1 billion in funding.
Business Model
Thrasio 100m is an Amazon aggregator that focuses on acquiring, optimizing, and scaling FBA businesses. It aims to increase the growth rate and profits of its portfolio companies while creating value for the customers.
Founded in 2018, Thrasio 100m has raised more than $100 million in funding and secured another $750 million in debt capacity. It also has a team of experts to help brands reach their full potential and create a successful business.
The company identifies brands that have the potential to grow exponentially with Thrasio’s proven five-step process. It uses a deep understanding of ranking, ratings, reviews, supply chain, and data science to identify quality brands to acquire.
The company invests in FBA businesses with a strong track record, a high number of customer reviews, and top-ranking products on Amazon’s most popular keywords. Thrasio then onboards, optimizes, and manages the brand to help it become a successful Amazon seller. It then works to expand the brand’s sales channel through retail stores and other distribution channels.
Acquisitions
Thrasio 100m is a Boston-based ecommerce group that acquires and builds Amazon marketplace brands. Its team of brand managers, video and supply chain experts and growth marketers helps these brands to achieve success on the platform.
The company has a portfolio of more than 100 companies and has 15,000 products under management. It aims to make its brands more profitable, grow faster and outperform Amazon sellers.
As part of its strategy, Thrasio has made acquisitions in multiple countries. This includes Japan, Germany and the UK.
Its most recent acquisitions include SafeRest (mattress protectors), Wise Owl Outfitters (camping equipment) and Danjor Linens (home bedding). The company says it expects to see sales of $90 million in the first year for these brands Norstrat.
Valuation
Thrasio is a US-based e-commerce company that acquires and operates profitable third-party Amazon sellers. Established in 2018 by serial entrepreneurs Carlos Cashman and Josh Silberstein, it is one of the fastest-growing businesses in the e-commerce industry.
Thrasio’s acquisition process allows for a fast and profitable exit strategy for Amazon FBA businesses. The company pays sellers between 2.5 and 4.5 times on business earnings.
They also structure agreements to include earnouts, allowing sellers to continue to profit as Thrasio grows its brand. This increases the total payout to sellers by an average of 37%.
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Thrasio’s recent $100 million round comes from previous supporters, including Oaktree Capital Management, Advent International, Harlan Capital, Peak6, Western Technology Investment, and Upper 90. Its latest valuation is a 32-times increase from its seed round in March of this year.
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