The mobile phone industry is already capable of becoming a functional gadget and not just a luxury toy. Because of this, the manufacturer quickly jumped on the cell phone bandwagon, including electronics companies and phone companies. On the electronics side, LG Electronics is becoming a figure to watch in the future.
LG Electronics is now focusing all its efforts on making the LG mobile phone an excellent and premium brand. This is the commitment made by the CEO of LG Electronics during his speech at the International Consumer Electronics Show in 2004. To show how determined LG Electronics is to fulfill its promise, it is ready to invest three hundred million dollars in the marketing activities of the LG mobile phone. LG Electronics has also created a brand management team that will support LG's new slogan "Life's Good" for all of its marketing efforts to promote LG's premium mobile phone brand in the North American market.
With this strong commitment to developing mobile phone units as a premium and excellent mobile phone brand, consumers are sure that the company will soon launch mobile phone units that will give some major manufacturers an opportunity to save money. These efforts will certainly benefit consumers who will find more premium brand mobile phones in the market, including LG mobile phones. This effort will further ease the company's vision to become one of the world's top three firms by 2010. This may prove to be an easy task for the company, stemming from its success in achieving a superior brand image in India, the Middle East and Africa. . This effort to produce premium LG brand mobile phones is not only a mission for the North American market, but the plan also includes Europe. I hope that in the future for the world, this is the vision that LG Electronics is aiming for.
The 'life is good' campaign offers LG mobile phone users a superior lifestyle. The company lives up to this promise by building a product development team that will focus on producing premium LG mobile phones that will compete in the market, functionality and beauty being a huge consideration.
The company aims to achieve an ambitious sales growth of 20% by strengthening its marketing efforts for the globally competitive and premium LG mobile phone brand. To achieve all these goals, the most important step is product development for mobile phone units. Organizational restructuring and better distribution of LG mobile phones can also be a neat strategy for the company if they are serious about achieving a significant 20% growth from their mobile phone business.
A growing number of satisfied LG mobile phone users recognize the development as an effective way to get superior benefits from the growing number of premium quality mobile phones with the launch of newly developed and innovative designed mobile phones from LG Electronics. Anticipating these developments and society's drive to be beneficial, they can work well for the mutual benefit of society and its consumers.
LG mobile phones are ready to compete in the industry of functional and beautifully designed mobile phones, their experience in the electronics industry gives them an edge over the competition. Expect developments and new models of LG mobile phones to benefit from the company's commitment to quality.
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