Video content marketing is rising at a fast pace. 82% of the Twitter users watch videos in the app and social video generates 1200% more shares than text and image combined. Video content increases engagement between the brand and potential customers. It is also the best way to stand out of the crowd and increase brand awareness. Leveraging the power of video on social media can help marketers generate the best ROI, given that the video targets a specific group of audience.

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