To achieve results with SEO, many companies invest in the good old blog, making it a central hub for generating and distributing valuable content. Purchasing blog posts, therefore, is a way to drive qualified traffic to the website and enhance online results.
Stick around till the end of this post. We'll delve into the details of how and where to acquire articles for your blog, as well as assess the feasibility and primary methods of doing so.
Is it worth buying blog posts?
The first major question that needs addressing is whether it's worth purchasing blog posts. In this regard, several factors need consideration, which can vary significantly from one company to another.
In general, companies interested in buying blog posts for content upkeep should consider four factors: investment, commercial capacity, marketing strategy, and reliability. Let's address each of these:
Investment
The amount invested in launching a content marketing strategy should be considered. Blogs fueled with updated content tend to generate high visitor traffic to the site but over a medium to long-term period.
This means that although cheaper than Google Ads, a blog content strategy requires a longer wait for results to appear. Later in this text, we'll mention the primary ways to obtain blog posts and the associated costs so you can analyze which option aligns best with your company's reality.
Commercial Capacity
In addition to the financial aspect, the company's ability to handle increased contact demands also needs careful consideration. Content production will increase potential customer traffic to the site, impacting lead generation and passive contacts seeking the company.
Dealing with such demand will require a well-prepared and sizable commercial team. Therefore, the investment in blog posts should consider the commercial capacity of the company considering adopting this strategy.
Marketing Strategy
Before purchasing blog posts, it's important to assess if it aligns with the overall marketing plan. No matter how good individual actions are, they should never be taken without considering the macro marketing plan, as everything should converge towards the general objectives set by management.
Content production, for example, should integrate into a larger plan with clear and specific actions to engage and convert potential customers. Furthermore, the texts will only fulfill their strategic function if they are correctly targeted to the company's target audience, as defined in the marketing plan.
Reliability
Lastly, it's essential to analyze the reliability factor when buying blog posts. Ensuring the reliability of the person or company you're buying from is crucial. Visit the website, check references, consult Google reviews and social networks, verify the list of clients served, and visit those blogs. Additionally, conduct test texts to assess the quality of the material delivered.
How to buy blog posts?
There are several options available to buy blog posts, but all need careful analysis to ensure they align with what your company seeks and needs. Below are the three main ways to buy blog posts:
Professional Writers and Freelancers
You can find professional content writers who produce blog posts as freelancers. A good option to find them is to use corporate networks like LinkedIn or search specialized freelancer websites like 99freelas. The issue with freelancers hired independently is the insecurity since there's little assurance of the quality of service, speed, etc.
In this sense, many company managers or marketing department heads complain about texts produced by independent freelancers who lack commitment, resulting in delays or even failure to deliver the agreed-upon texts. Additionally, there are many people who act in bad faith, producing low-quality texts that fail to generate the intended leads, causing companies to waste money.
Content Agencies
There are also content agencies, which are companies that produce content for corporate blogs. As it's a more formalized work with contracts, deadlines, and well-established values, content agencies are a safer way to buy blog posts. However, a problem associated with this hiring modality is the price.
Most content agencies charge exorbitant amounts per produced text, passing on minimal values to the writers. This results in agencies failing to deliver texts of the required quality, making the investment less advantageous for companies. However, there are market options that manage to overcome these two problems.
This is the case of Texto Para Blog, which, in addition to charging more accessible prices, passes on a large portion of these values to the writers, ensuring texts of higher quality and technical depth. You can learn about the main options of content agencies later in this text.
In-House Content Team
Besides hiring freelancers independently and content agencies, there's also the option to invest in an in-house content team. In the end, this is also a way to buy blog posts since the monthly salary is payment for the texts produced during the period. Some companies opt for this to achieve a higher level of specificity in the texts, as well as to have professionals closer, ensuring the quality of the texts delivered.
However, some problems arise here, such as the difficulty of managing an in-house content team, the lack of demand to justify an employee allocated to the company solely for this purpose, and the absence of a strategic vision in defining topics and keywords.
Some companies also make the mistake of seeking to hire a super professional who receives various charges and demands, accumulating functions such as blog content production, social media management, direct message responses, email writing, etc. The result? An overloaded professional who fails to perform the work with mastery, besides generating high costs for the company.
Where to buy blog posts?
Texto Para Blog is a content agency that, through its platform, enables companies from all niches to request and receive valuable content aligned with their marketing strategy. With strict compliance with deadlines, buying blog posts on the platform has the lowest cost among various companies in the same niche.
Additionally, content quality is also a highlight, as Texto Para Blog has a rigorous review process that evaluates not only spelling but fourteen technical points that directly influence organic results.
For the production of each text, the writer will have access to a complete form with information about the company. The minimum length of each post is 900 words, a quantity superior to that of all companies mentioned so far, resulting in better rankings in organic searches.
How to buy blog posts?
To buy blog posts, you'll need to contact content agencies directly. In the case of Texto Para Blog, this process is quick and straightforward (in addition to being cheaper and with guaranteed quality) Just fill out the form, and in no time, our specialists will contact you to discuss the possibilities for your blog.
In this conversation, you can create the briefing for your company, define your personas, and outline your first text!
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