Shalini Godwin Prasad

India is a storehouse of talent, especially in the field of sports. But this talent hasn’t been explored and given its due limelight. It could be so because of a lack of motivation and the support of political leaders and, most significantly, the recognition by the public.

As a B2B business, your target audience probably consists of CEOs and business executives. One thing they have in common? They are all busy. So, you’ll hardly find them browsing blogs or social media looking for the next product to invest in. One channel that they cannot do without, however, is email. This is why email marketing is a powerful tool for generating leads for your B2B business.