Willing to make money with Facebook? Currently, it is possible to monetize some jobs on social networks. But to achieve this, you must know the different options on each of the platforms that allow it. If not, you will go blind and get nothing.
Requirements to monetize on Facebook
Requirements to earn money with Facebook Before knowing the most effective ways to make money with Facebook, it is essential to know what the requirements you must take into account are. These are the conditions stipulated by this social network to anyone who wants to monetize their efforts on the platform:
- Facebook Page: Although it is obvious, it is worth clarifying that you should not monetize your Facebook efforts through a personal page. Therefore, the first step is to create a Fan Page that allows you to attract users with the same interests.
- Several followers: the amount can vary depending on the monetization source you want to use. In some cases, having less than 10,000 followers makes the task of generating income more complicated.
- Real and segmented followers: it will be useless to have thousands of followers if they are fake. That is why you must attract real users who are interested in what you offer. It is also essential that you segment them according to aspects such as the country of origin, their preferences, or the hobbies that define them.
- Frequent activity: you have to be constantly active on your Facebook page, make publications with the appropriate frequency. Otherwise, it will be almost impossible for you to make money on this platform.
- A high reach: this is what will determine the performance of your page. If it's low, you should analyze your content strategy. It would help if you tried to make the range as high as possible.
Techniques to make money with Facebook
You have decided that Facebook is the platform you are going to use. And you definitely want to make some money with your efforts. Here are some of the ways to monetize on Facebook that you can try:
1.- Mention pages or personal profiles
Make money with Facebook by making mentions. Did you know that you could earn money by making mentions? This is an efficient way to make a profit. You have to mention or promote other pages of other companies. In fact, you can also do it with personal accounts that want to be known.
Some small businesses or brands do not yet have the necessary reach on Facebook. They turn to other Facebook pages that have a good number of targeted users. And they are willing to pay for you to mention them in your posts. Its objective is clear: increase the followers and, later, try to convert them into customers.
Of course, you must bear in mind that the pages or profiles you will promote must be related to your theme. To monetize it, it is interesting that you create different packages that are accessible to small businesses. And that you offer, in this way, mentions for several weeks or even months.
However, this way of monetization is usually done through collaboration agreements. That is, agreements that include other factors beyond these mentions.
2.- Sell your products or services
When it comes to making money, there is no better way to do it than by selling your own products or services. And the same thing happens on Facebook pages. Remember that those who follow you do so because they are interested in what you offer them. That is why it is important to have your followers targeted—especially those who are more active on the page.
You can offer digital products such as ebooks you have written, guides, manuals, downloadable articles, or online courses created by your brand. You must focus on making original content that attracts users to retain them.
All the products or services you want them to purchase must have a striking photo, accompanied by a good caption and the link to make the payment. But it would help if you did not overdo it with publications of this type so as not to saturate your followers. It is important that your wall is varied and includes content of all kinds: informative, educational, viral, ...
3.- Advertise affiliate products
To option for affiliate marketing to make money with Facebook, you have to join other companies' programs. They provide you with their catalog so that you can mention their products. What is profit? In most cases, a commission for each sale made. Although some also pay to derive traffic to their websites.
This is a good alternative if you don't have your own products or services. Companies like Clickbank, Amazon, Flipcart, among many others, have this type of program. You have to select the one that best suits your page and offers the products that interest your followers.
Do not forget to publish your affiliate link since it is through it how you will get your commission. Also, put a reference image and a short description. It is always good to follow up on the publication, from likes to comments, to know if your audience is interested. Otherwise, you will have to try other products.
4.- Publish ads with Facebook Ads
Ads on Facebook Ads. If you have the ability to pay to get traffic, then do so because you can convert it into income. Facebook offers you the Audience Network platform with which you can achieve this. It is an efficient way to promote both your own and affiliate products and receive money for them.
Remember that to be truly profitable, the investment you make in advertising must be less than the profits you can get from sales. If not, you would incur losses. The good news is that with Facebook Ads, you not only promote yourself, but it is an excellent way to win new customers.
5.- Promote viral content
Viral content on social media can also be monetized with Facebook. In fact, some platforms are responsible for sharing publications in which content from brands that pay for their massive dissemination is advertised. It is a practical and simple way to participate and earn money for it.
Without a doubt, it turns out to be one of the most profitable ways to earn income. But not everything is easy, since these platforms are difficult to find, since Facebook sometimes ends up closing them. Some of them are Viralrich, propellers, Outbrain, Taboola, Leiki, PAN, or Ligatus.
6.- Create your own videos
Another way to profit on this social network is by creating your own videos and adding what Facebook calls " advertising guidelines ." They are small advertisements that will be displayed on your audiovisual content. But if you want to monetize in this way, you have to meet the following requirements:
- Have more than 10,000 fans on your FanPage.
- The videos must be 3 minutes long, and the user must play them at least 1 minute each to count as viewed.
- You have to reside in one of the countries where this function is active.
- Comply with the general conditions of use and monetization of Facebook
7.- Sell your own FanPage
Today, some people are dedicated to creating Facebook pages with different themes. They begin to publish related content that may interest a specific audience in gaining followers. And once they reach the desired number of fans, they sell them to other brands.
In this way, these companies do not start from scratch on the platform. If you want to monetize this way, you will have to be patient to get the desired reach. But if you succeed, you can make this a trade that will generate good sums of money.
In fact, these pages are usually sold in ranges that can go from 150 to 2,500 dollars. It all depends on the number of fans and the reach of the page. But if you create a good strategy, you can become a potential FanPages creator and profit from this work.
These are just 7 of the ways to make money with Facebook. You have to analyze which one best suits your goals carefully. Once you make the decision, you can start generating income.
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