1. About WordPress
Choosing a perfect platform for building a website or blog can be tiring and calls for research. There are many options to choose from the list of accessible Content Management Systems (CMSes). WordPress is one of them. Acc. To Wikipedia - “WordPress is reportedly the most popular website management or blogging system in use on the Web, supporting more than 60 million websites”. WordPress.org “powers more than 25% of the internet — with interests ranging from the news shaping our world to personal stories that shape our own families and lives”. Now, let’s get straightforward with talking in detail about the WordPress.org. It is a powerful Content Management System which is famous for it’s One Click 5-minute Installation and that too, for FREE. “ WordPress is completely customizable and can be used for almost anything”. Most of the people looking to build up websites are often enticed by the tags “Free” and “Unlimited”. While you can download and install WordPress for FREE, you have to look beyond what is not told! There are no hidden costs, of course. If you value your time (and money), you can see it as your ultimate hidden costs. WordPress requires a hosting service to get your website seen by the world. You will have to pay to a web hosting service provider to get your self-hosted WordPress website online. Most of the best web hosting for WordPress service have pre-installed WordPress.
1.1 What WordPress has to offer?
1.1.1 Freedom to use customized themes Self-hosted WordPress allows the web designer or any user to choose from as many themes as available on the web - whether free, paid or customized! No doubt, there are free themes available. However, those designed using theme builder software TemplateToaster are a cut above the rest being high-on-performance and aesthetically strong. Flexibility in design option gives you the superpower of adding a personal touch to your WordPress themes - Made by you, only for your website!
1.1.2 Endless custom plugins WordPress gives the user/designer, a freedom to upload and take benefit from any number of free, paid and custom plugins available for use. Plugins are tiny but they make a huge difference! They add desired functionalities to your site, can make your site more optimized and user-friendly. However, with so many plugins available by so many authors today, it takes research to find the best one for your site and what works best for your WordPress self-hosted website.
1.1.3 Personalized domain name As discussed, creating a website with WordPress is only possible when you pay to a web hosting service provider. You can use your custom domain name when you create a website using WordPress. You know well, how important is it to have a custom domain name to build your virtual identity or brand reputation. “ A unique and custom domain name establishes your brand’s identity”.
1.1.4 Self-liability for maintenance The responsibility for keeping your website updated and regular backup of your selfhosted WordPress.org website falls on your shoulders (or your web hosting service provider’s, if you have hired one). It is your task to keep SPAM under control and what’s more important is that you have to keep up with the site’s security at all costs. While updating is considered good for your website, it may become a reason that can create hindrance in the functionality of the website! How? Each update comes with some new functions which may not be compatible with the existing plugins on your site and thus, plugins may not work efficiently or as expected. It implies that you will need to replace the old plugins. Don’t forget to backup your self-hosted WordPress website.
1.1.5 High monetization potential The decision to monetize your blog/website is completely in your hands. If you have a website created with WordPress.org hosting service, you can leverage the traffic of your website/blog to earn money by placing ad. links and affiliate banners on your website. Make sure to place relevant ad banners and links onto your website so that the whole thing doesn’t look out of the place. This should be done strategically so as to earn high commissions on sales.
1.1.6 SEO With your own website, you always have the option to install custom plugins to enhance the performance and reach of your website. The Yoast SEO plugin is one of the most downloaded plugins by WordPress users. It takes care of the technical optimization by helping to choose a focus keyword, thus helping you to write better content. It also has some extensions like Yoast News SEO, Yoast Video SEO, and Yoast Local SEO. Choosing an SEO-friendly theme for your website is quite crucial to reap maximum benefits from SEO point of view. “If you cannot do great things, do small things in a great way” Choose actionable SEO strategies and implement them in a wise way
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