How Video Content Helps Businesses?
1 - Videos generates great ROI
According to Word Stream, businesses who use video content grow revenue 49% faster than those who don’t. Though you must spend some time creating the content of the video that can retain your audience.
You must do a little research about what type of video contents are watched by more number of people in your industry to get more number of views and shares.
Tracking metrics like the percentage of viewers who watch the whole video, viewers who respond to your CTA, videos that converted prospects into leads can help you understand what works best for your business.
2 - Video builds trust with prospects
Building trust with prospects as well as existing clients can help you boost sales while retaining existing customers. Instead of selling directly, start with sharing useful as well as interesting information.
Video creates a sense of individual approach even to those consumers who hesitate about buying products or services online. Video is more likely to ignite emotions in people.
You can use video to explain about your new product, why they should be using it, or about a new service that can bring value to the customer’s life. It gives your prospect a reason to trust your products and services.
3 - Video boosts sales
Product video along with a link that directly takes consumers to the product’s page on the merchant’s website can increase conversions. Consumers who watch an explainer video till the end are more likely to buy the products or services.
Creating an interesting video that can retain audience till its end is the key to boost sales. Video creates a sense of requirement in the consumer’s minds resulting in the purchase of the product or service.
4 - Video encourages social shares
In a social media context, people don’t share factual videos they share only if it is interesting. Some things can help you boost your video sharing in social media.
It includes creating unique videos that inspire people. No one shares a video that has copied content from other videos. Creating funny videos that convey your brand’s message at the same time is the key to boost social shares.
How To Create Social Video Ads?
Creating videos for social media that boosts engagement can be difficult and expensive. But, tools like Yala can help you create brand ads for social media in a unique style and you don’t need to pay any unnecessary cost to create high-quality ads that convey your message to your audience.
You just need to upload your business logo with some text and no matter the business you’re in, be it real estate or home service, Yala creates a video that matches your style using creative templates.
All the videos that you create in Yala are social media optimized and it automatically publishes posts at the time of best engagement depending on your location and your target audience’s activity.
Final Thoughts
It’s better to spend some time crafting the content for the video. Video content that is both entertaining and contains useful information has the potential to boost your sales while building trust with your prospects. With ever-increasing affordable editing tools, even small businesses can now focus on creating unique and interesting videos that can gain traction on social media.
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