What is Digital marketing and it's Types ?

As e-commerce comes into one's mind. The concept of digital marketing is an aspect that can't be ignored. So, What digital marketing means?

"Digital marketing is the new and trending approach of marketing which makes use of the online network and digital devices like mobiles, computers to promote products and services."

Now coming to some basic types of digital marketing techniques:

1) Search Engine Optimization:

Search engine optimization is a method of increasing the quality of traffic visitors to your site through organic searches. The people who don't know what organic search is can refer to the image below.

Now There are two types of SEO if I divide them based on Rules and policies.

i) White Hat SEO

These are techniques and tactics that improve your website's search engine ranking while following all the terms and conditions of the search engine. Some of the examples are: Offering quality and unique content, proper use of tags and keywords, etc.

ii) Black Hat SEO

As the name suggests, it is the opposite of white hat techniques; these are techniques where you cheat search engine policies and conditions to improve the website ranking. Some of the examples are Keyword stuffing, cloaking, etc.

Further, the SEO categories are divided into two:

Off-Page SEO
On-Page SEO

On-Page SEO:

This type of optimization is based on the content or any technical issue with your website. Content-based optimization can help you in gaining high ranking in (SERP) For example: Fixing broken links, image compression, CSS optimization, etc

Off-Page SEO:

These SEO techniques are focused on basically gaining inbound links or backlinks; this technique is essential as it not only improves your referral traffic but also improves your domain authority. For example Forums, Company listing, etc

2) Pay-Per-Click

This is my personal favorite one; As the name suggests, it means paying-per-click. In other words, it says paid advertising. It is the best method t boost the traffic. If your website is new and you don't have any traffic on your website, you can just bring a highly targeted audience to your website or app. There are many platforms, which offer PPC services like Google ads, Bing ads, Facebook ads & many more. I will briefly describe them later.

Also, Here are some advantages of using PPC by Netfusionone

3) Social Media Marketing

Social media marketing is all about the social platforms where you engage your audience with your content and activities. SMM is essential if you are planning to build a brand in the longer run. These days there are many social platforms available like Facebook, Linkedin, Instagram, Twitter, Pinterest, and many more.

4) Email Marketing

Email marketing is a method by which you can get connected with your leads in a very effective manner, which further turns your points into potential customers.
According to Neil Patel, there are 3 phases of e-mail marketing:
Phase i) Get permission
Phase ii) Follow-up through great content
Phase iii) Analytics and segmentation

5) Content Marketing

Content marketing is a great way to drive customers to act. It focuses on creating and promoting unique, valuable, and consistent content to attract the audience. There are plenty of methods to do content marketing, like Blogging, whitepapers, newsletters, etc.

6) Affiliate Marketing

Affiliate marketing is a type of paid marketing, where you get a commission for promoting products and services which someone else's offers. One great example of this can be the Amazon affiliate program, where you get the commission to sell the products.

Here were some significant types of digital marketing. Also, we will brief about every type a bit later. Thank you

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About Author

An Experienced Digital Marketer, who have a expertise in Pay-per-click management. I love helping my clients in growing their business. Can be found in the gym when not working.