Top 5 Marketing Books 

Top 5 Marketing Books 

1. The Purple Cow; by Seth Godin By far, Seth Godin is my favorite author. I love his straightforward and no-nonsense writing style, combined with ideas and concepts that make sense. Even though I have many books by Seth Godin, The Purple Cow had the most impact on me because it centers around making your business remarkable. It helps you look at your business from a branding standpoint. What makes you unique? What makes you different? How will you be changed - in a remarkable way - than the other companies out there that do the same stuff you do?

2. Made to Stick; by Chip & Dan Heath Made to Stick hit me in every area of my career as a professional speaker, marketer, and writer. Nothing is more vital to me than getting my messages and ideas to resonate... to stick with my audience. This book is a MUST for anyone who continually needs to present concepts to others that they want them to remember. Authors, salespeople, presenters, speakers, marketers, copywriters will all benefit from this book. They focus your ability to make your messages "stick" through 6 SUCCESS principles. SUCCESS is an acronym for Simple, Unexpected, Concrete, Credible, Emotional, and Story. Using several of these principles in your messaging will make it far more effective and memorable.

3. Selling the Invisible; by Harry Beckwith Even though Selling the Invisible would be considered an "older" book published in 1997, it still is chock-full of golden marketing nuggets. Nuggets is the right word because this is the first time I ever saw a book written with this short, blogging style - long before blogs were even popular. You can jump anywhere in this book and find masterful marketing and selling ideas. He also writes in a no-nonsense style that I like, eliminating the "fluff and stuff" and getting right to the valuable points.

4. Six Pixels of Separation; by Mitch Joel, There are plenty of books that tell you how to do Social Media Marketing, but very few tell you why to do Social Media Marketing quite as well as Mitch Joel. He presents the core concepts behind Social Media and shares fascinating stories and case studies along the way. Six Pixels of Separation helps you create an overall plan with your Social Media, so that you have a purpose for being out there, rather than merely talking to no one. He also offers insights into how you transition those online relationships into real-world relationships that produce results for your business.

5. The Brand Called You; by Peter Montoya, This book helped me focus my attention on my most important product in every venture I pursue, and that is me. In The Brand Called You, Peter lets you realize the importance and value of building your brand. No matter what your business industry is, chances are, people are doing business with you because of you. One of the things I like about the book is that within each chapter, Peter offers a breakdown of the steps you can take, so there's no room for missing out on what you do with the valuable information provided. John T. Child is a small business marketing expert and professional speaker who has taught marketing principles to tens of thousands all over the U.S., Canada, and other parts of the world. He has been a featured speaker for companies like Microsoft, Success Magazine, eBay, and many others.

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I am an IT professional. And also a writer by choice. I write many blog posts, many articles for others and even for my blogs.