Tech Clash

Forward

From tech clash to trust: organisation need to focus on value and values.

In a world where digital is everywhere, people's interactions across society are changing. They are re-evaluating their relationships with businesses and governments. They are rethinking their actions in a globally interconnected economy and seeking more sustainable products and services.

Technology is an intrinsic part of this process to the point where it has become deeply embedded in how people work and live. Enterprises have furthered this reliance by weaving technology into their product and service offerings and how they are delivered to coustomers. But the existing business and technology models that organizations have used for years are under increasing scrutiny. Despite broadly using and benefitting from technology, people are expressing concerns about how it is used and what it is used for. And they are advocating for change.

Enterprises that ignore this message will face an existential tech clash,in which today's models are incongruous with people's needs and expectations.To avoid this impending crisis,companies must re-examine their fundamental business and technology models in a responsible way - to create a new basis for competition and growth.

Trust and accountability are the new litmus tests for businesses in a world where digital is every where. Creating a more inclusive future that is better for all people is the new mind set. Success will require an innovative approach to innovation itself.

The theme of our Accenture Technology vision this year - We, the Post-Digital People - describes what is happening now and outlines new ways for enterprises to build a better, human centered future. Once again, technology is the catalyst to steer the realignment. Companies that take the lead with a shared success mindset and invite collaboration with coustomers, employees, ecosystem partners, governments and the public will create new opportunities for growth in a way that benifits all.

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Comments
Tanishq - Mar 11, 2020, 12:44 PM - Add Reply

Nice article bro

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Tanishq - Mar 11, 2020, 12:55 PM - Add Reply

Bro\sis your article is awesome I know more things from this

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