New Delhi. If you have a special skill, and you assume that no work is small, any business can be earned. With this business goal, Mumbai's Gaurav and Horizon teamed up to start a mattress-making startup and renamed it Flo Mattress. Horizon and Gaurav are both startup keto-foundry. Horizon and Gaurav together started a mattress business with Rs 5 lakh in the year 2018, whose revenue increased to Rs 18 crore in a year. His startup has sold about 10,000 flow-matress across the country. The startup claimed that it sold about 2000 matress every month in terms of a growth of 10 to 15 per cent for the second year.
Adopted market strategy of free trial
As a business insider, the trend of online shopping in India has grown exponentially. But people want to use the product before buying it to comfort whether the product is correct or not. He offered a 10-year guarantee with a free trial of 100 days on the purchase of mattresses from flow matress. Meaning if you don't like mattresses after 100 days of use, you can return it. In addition, flow matresstartups corrected the old supply chain and decided to reach the mattress directly to the customer itself. This eliminated the role of Middleman in the supply chain. The double advantage was that the customer could connect directly to the company. At the same time, the price of high-quality matress could be reduced. Due to this strategy, the price of mattresses could be 50 per cent.
Available in two variants
The mattress does not compromise the foam used in the mattress on behalf of the startup. The foam is used in several tests, in which the mattress is made only after it is passed. The startup also sells two variant mattresses ergo and earths. The earth variant is for those who have difficulty in the back. Quite a soft foam is used in argo variant, Who takes the body's shape when he is lying down. Both variants come in cashmayer fabric cover, which controls itself according to the temperature emanating from the heat.
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