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How to Tell Your Brand Story

All human interaction is based on stories. With the help of stories, we introduce ourselves. We narrate holiday incidents and bring up everyday events in the form of stories. They give us the very best way to connect with people. We are ready to hear stories, where brands can connect with their audience-with powerful and compelling stories.

Focus is the secret to every great story. Most brands are trapped in talking over too many things and not focusing on their account. Like BMW Say, their cars may have been sleek, powerful, and spacious. But no, they chose to stick one story for the last 40 years – BMWs are for people who love driving. So, here I am giving you some tips that will help you shape your brand story.

1.story first, and product second–

I read somewhere that most successful American companies adopt the “Story first, product second” concept, and I also believe it right. Thinking of the story first helps save time, money, resources, and will answer important questions early on as well: like, what problem are you solving? What is the value are you offer to your potential customers? And the most important what is the story behind your product? How can you explain this story to your clients in a way that gives value? With the help of the story, we can easily find the answer to these questions. Try as soon as possible to find your account. That may be before you have a product or service or mid-development at the latest.

2. Start at the end

The technique of beginning at the end relates to “story first, product second.” Its best example is Amazon! Yes, Amazon teams will frequently write press releases about the product or service they are planning before developing something new.

Ian McAllister, general manager at Amazon, says: “We work backward from the customer, rather than starting with an idea for a product and trying to bolt customers onto it.

The benefit of this strategy is that you and your team are more likely to review and update your product by drafting and revising a press release. You and your team will notice what works and what doesn’t work. However, editing a press release is much cheaper than iterations on the product itself. So this is also one of the essential tips that will help you shape your brand story.

3. Use the SEP principle to create a memorable story

As we all know, people will always remember a story behind the product. None can recall the facts/stats that you delivered to a PowerPoint presentation. To make your story hold, I found three highly relevant attributes…

Surprising: Your customers are bombarded daily with stories. Make it different, unexpected, to remember you.

Emotional: We respond to emotional events, and we remember them as well. The best stories relate to the emotions of your viewer and reader.

Personal: Part of your brand story must be the story of your customer. This is not the right story for your brand if it is not peculiar to your customer.

4. Tell everyone about your story

Every day we meet hundreds and thousands of people. Among them, we meet our friends, families, and colleagues every day and once in a few years with some people. Each of them is not only an opportunity to spread but also to perfect your brand story.

Tell your mother, husband, grandmother, 6-year-old nephew about your story. See whether they understand or not. See if they know. Consider the questions they ask.

Be open to all feedback. Be available. Your story’s only going to improve. And your account will spread its wings, go out into the world and have an impact.