Business communication is one of the most effective tools at your disposal for increasing the value and efficiency of a business. Your success at getting your point across can be the difference between sealing a deal and missing out on a potential opportunity. You should be able to clearly explain your products, services and policies to a wide, varied audience innovate that can answer their questions.
Yet high quality business communication is often elusive. It's not just about punctuations grammar and spelling it's all about being clear and concise.
Business communication is not just about external parties, though. Communication is also important within your business. Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency.
Why is Business Communication So Important:
Business communication defines most organizations, resulting in effective marketing campaigns, productive interpersonal relationships among co-workers and successful customer service resolutions. Because audiences demand different kinds of communications in different situations and settings, effective business communication professionals understand how to tailor messages for maximum results.
How Business Communication Improve Your Business:
Generate trust rather than distrust. Effective communication requires trust in you, your message and your delivery.
Simplicity beats complexity. Simplicity leads to focus, which produces clarity of purpose.
Choose language carefully. some word choices turn people off because they are tasteless, tactless or pompous.
Give your audience solutions. your customers wants to know how you'll solve their problems.
Storytelling stirs emotions. Emotions often overrides logic, but logic rarely overrides emotion.
Treat email like real mail. Treat your email communications as if they were real letters__ not just digital missives.
Edit for clarity. It's tempting to just jot down a note and send it without a second thought, but you should always go back and edit for clarity. What you think sounds perfect in your head could be confusing to whoever receive your memo.
Stay away from emoticons and slags. Business communication should be direct and to the point. You should also be written so that everyone can instantly understand what you are talking about.
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