Leading in Rs 35,000-plus segment
As per the latest report from research company IDC, Apple leads the premium segment ($500+) in India, which is approximately Rs 35,000-plus. With three of the new OnePlus smartphones launched this year (OnePlus 7 Pro, OnePlus 7T and OnePlus 7 Pro) priced above Rs 36,000, the company surely seems to be facing tough competition from Apple.
Apple holds over 50% market share in this segment
As per the IDC report, Apple dominated the Rs 35,000+ segment with a market share of 51.3% during the third quarter of 2019 that ended September 30. This means that Apple holds over 50% share in a market which has been OnePlus stronghold in India and the company has three new devices to offer.
iPhone XR available under Rs 50,000
Apple iPhone XR is the most affordable iPhone in the ‘X series’ right now. And thanks to bank offers, it is available below Rs 50,000. iPhone XR's attractive price tag has helped Apple grow market share. As per IDC's Q2 report, in the quarter ending June 30, Apple held 41.2% of market share in the premium market and this was thanks to the iPhone XR price correction.
OnePlus Pro series phones have lowered the price gap with iPhones
Earlier this year, OnePlus introduced ‘Pro’ series of phones in India that are priced close to or more than Rs 50,000. OnePlus 7 Pro launched at starting price of 48,999, OnePlus 7T Pro at Rs 53,999 and OnePlus 7T Pro McLaren Edition at Rs 58,999. With these prices, the price gap between OnePlus smartphones and latest Apple iPhones has come down.
First time a new iPhone is priced almost same as OnePlus phones
Apple witnessed a surge in sales of iPhone XR, both in India and China, after the price drops announced earlier this year. The company seems to have taken a cue from this and changed its pricing strategy. The latest-generation iPhone 11 is priced at Rs 64,900. Bank offers and cashbacks make the deal sweeter, bringing down iPhone 11 price to Rs 58,900. At this price, iPhone 11 is selling at almost same price as OnePlus 7T Pro McLaren Edition (Rs 58,999).
Apple’s 'make-in-India' plans may make iPhones cheaper
Apple is said to be aggressively looking at increasing its manufacturing presence in India. Thanks to US-China trade war, analysts see India playing a crucial role in manufacturing of Apple's products. Right now close to 30% import duty is imposed on iPhones as they are not manufactured in India. With more 'made-in-India' iPhones hitting the Indian market, iPhones are likely to get more affordable. The company is also set to open its first own store in the country soon. This surely is bound to make competition tougher for OnePlus.
Apple ‘re-enters’ list of top 10 smartphone brands
Apple re-entered the list of top 10 smartphone brands in India recently, riding on strong sales of iPhone XR and its new iPhone 11 series. The company's senior vice-president and chief financial officer Luca Maestri said in a post-results conference call late last month that they had "established new Q4 (July-September) records in many major developed and emerging markets," including India.